Director of Demand Generation

Role Overview

This is a senior leadership opportunity for an accomplished demand generation leader to shape pipeline strategy and drive revenue growth across key markets for a fast-scaling B2B software business. The position suits a commercially focused, analytics-led marketer who is equally comfortable setting direction and delivering results.

You will establish the demand generation vision, guide a high-performing team, and work closely with Sales, SDR, Product, and wider marketing functions to accelerate growth in existing and expanding markets.

Key Responsibilities

• Own the overall demand generation strategy and multi-year roadmap, ensuring all initiatives support revenue targets, market expansion, and product go-to-market priorities.
• Deliver substantial pipeline growth by adapting the approach to changing market conditions and investment levels.
• Lead, coach, and develop the Demand Generation team, including Demand Generation and Field Marketing Managers, while promoting collaboration, accountability, and ongoing development.
• Work with the VP of Marketing to present demand generation insights and performance updates to senior stakeholders, including the CRO, CFO, VP of Sales, and Sales Development Director, so marketing spend is clearly connected to revenue outcomes.
• Plan and manage integrated, multi-channel campaigns across digital, content, events, and nurture streams, with a strong emphasis on ABM and pipeline creation.
• Control the demand generation budget and resource planning, making sure spend is directed toward the highest-value outcomes and strong ROI.
• Ensure tight coordination between Content, Digital, Events, Operations, Sales, and SDR teams to improve the complete journey from prospect to customer.
• Define the ideal customer profile and audience segments to guide campaign strategy, and partner with Sales leadership on territory planning and market coverage.
• Strengthen the Sales Intelligence capability by delivering timely insights, prioritized prospect lists, and consistent messaging support to Sales and SDR teams.
• Create and maintain scalable playbooks and frameworks for lead follow-up, outbound messaging, and campaign execution.
• Own marketing attribution and reporting infrastructure with Marketing Operations and RevOps, measuring pipeline impact, CAC, and ROI across all channels.
• Set performance KPIs for the function and ensure the team continuously tests, optimizes, and improves the funnel.
• Drive effective use of CRM, marketing automation, and intent tools to improve segmentation, personalization, and buyer intent analysis.

Experience and Qualifications

• At least 10 years of progressive B2B marketing experience, including a minimum of 3 years leading a demand generation function.
• Proven success in building and delivering global, multi-million-euro pipeline growth for B2B enterprise software or SaaS organizations.
• Advanced working knowledge of CRM and marketing automation platforms such as HubSpot, sales engagement tools such as Salesloft, and marketing analytics and attribution systems.
• Strong ability to align stakeholders and drive accountability across Sales, SDR, and Product teams.
• Deep expertise in Account-Based Marketing strategy and execution.
• Strong executive communication skills with the ability to explain complex data and strategic recommendations to senior leadership.

Core Attributes for Success

• Long-range strategic thinking with the ability to shape a demand generation vision and adapt quickly to market and competitive shifts.
• Results-driven leadership focused on measurable pipeline and revenue growth, efficient scaling, and evidence-based decisions.
• Strong cross-functional partnership skills that build trust across Sales, SDR, and Operations leadership.
• Comfort with innovation, experimentation, and responsive go-to-market execution.
• Ability to develop talent, delegate effectively, and empower others to solve problems independently.

Eligibility

Candidates must be eligible to work full time and long term in Ireland, or already hold a valid long-term work visa appropriate for the location.

Recruitment Support

The recruitment partner will review applications, share CV guidance, provide interview preparation, and manage the hiring process so candidates can focus on securing the role. The company states that it aims to be direct and transparent throughout the process.

Equal Opportunity and Data Protection

The employer and recruitment partner state that they are equal opportunity employers and recruit based on merit, regardless of marital or civil partnership status, sex including pregnancy, age, religion or belief, race, nationality or ethnic origin, colour, sexual orientation, or disability. They also note that any personal data shared will be handled in line with applicable data protection laws and privacy policy requirements.

Reference

Reference code: SG743.