Director of Content Marketing

About the Role

A partner company is searching for a Director of Content Marketing to join their expanding healthcare-focused organization based in the United States. This leadership role involves developing and scaling an impactful content marketing function that shapes audience communication, enhances brand recognition, and drives measurable growth.

The position entails managing the entire content lifecycle—from strategy formulation and planning to execution, optimization, and performance measurement. Collaboration with marketing, sales, product, and executive teams is essential to transform insights into engaging content that supports demand generation and customer engagement.

Key Responsibilities

• Design and implement a content marketing strategy aligned with company goals, revenue targets, and audience demands.
• Create and uphold a long-range content roadmap to boost brand growth, demand generation, and customer lifecycle engagement.
• Identify market opportunities, segment audiences, and develop messaging to establish distinct brand positioning.
• Develop scalable content frameworks, processes, and best practices to ensure operational efficiency and consistency.
• Supervise the production and distribution of multi-channel and varied-format content supporting marketing initiatives.
• Maintain uniformity in brand voice, messaging, and positioning across all communication platforms.
• Lead creation of impactful content types including thought leadership, research-driven materials, campaigns, and communications targeted at executives.
• Manage content calendars to align with product launches, marketing campaigns, and business priorities.
• Establish content performance strategies and key performance indicators linked to engagement, sales pipeline, and revenue impact.
• Examine content analytics and audience data to continuously refine approaches.
• Collaborate with cross-functional teams such as Demand Generation, Sales, Product Marketing, Product, Customer Success, and executives to synchronize messaging and business objectives.
• Supervise external communications including brand positioning, public relations initiatives, and executive thought leadership efforts.

Candidate Requirements

• Bachelor’s degree in Business, Marketing, Communications, Journalism, or related field, or equivalent experience.
• Minimum of 8 years in content marketing, ideally within B2B, healthcare, technology, or comparable sectors.
• Demonstrated success in crafting and implementing content strategies that contribute to pipeline expansion and revenue targets.
• In-depth knowledge of performance marketing, demand generation, and techniques to optimize content effectiveness.
• Expertise with digital marketing channels, especially LinkedIn and strategic content distribution.
• Experience applying AI tools to enhance content development workflows and marketing efficiency.
• Strong analytical capabilities to interpret data and derive strategic insights.
• Proven leadership in cross-departmental projects and ability to influence senior stakeholders.
• Exceptional strategic planning, leadership, decision-making, and execution competencies.
• Superb storytelling ability to simplify and clearly communicate complex subject matter.
• Preferred: background in healthcare, life sciences, pharmaceutical marketing, healthcare professional audiences, or healthcare-related media.

Benefits and Environment

• Key leadership role in growing a mission-driven healthcare organization with significant development potential.
• Direct opportunity to impact business growth and support healthcare education globally.
• Hybrid workplace based in Oakland, CA, with remote work and quarterly travel options.
• Collaborative culture centered on innovation and meaningful contribution.
• Work alongside experienced marketing, product, and business leaders.

Additional Information

This hiring is managed by a partner firm that oversees applications and subsequent recruitment steps. The use of AI-assisted methods helps in quick and impartial shortlisting of candidates, although final hiring decisions rest with human evaluators. Applicants consent to data processing per relevant privacy regulations when applying.