Director of Brand Strategy

About Game Seven Agency

Game Seven Agency is a full-service creative and experiential agency operating under Excel Sports Management, dedicated to the worlds of sport, music, and culture. It boasts a diverse team including creatives, strategists, producers, designers, project managers, influencer handlers, filmmakers, activists, athletes, social media experts, and other passionate individuals. The agency serves notable clients such as Hennessey, Nike, Jordan, Spotify, Meta, Instagram, TikTok, Amazon, Timberland, Oakley, Footlocker, Chime, Fanatics, Bleacher Report, and Uninterrupted.

Role Overview

As Director of Brand Strategy, you will shape the vision and strategic direction for leading brand partnerships, new business opportunities, and long-term sports alliances across Game Seven and Excel Sports Management's Brand Marketing clients. Your role is to inspire teams and clients with groundbreaking ideas rooted in cultural insights, consumer behavior understanding, business opportunities, and partnership expertise. This role entails mentoring strategists and driving brand elevation both in work and team development. You will frequently collaborate with Excel Brand Marketing colleagues, spearheading partnership-centric initiatives, from multi-year league deals to business pitches, by crafting insightful, strategic platforms that maximize the value of sports and culture with measurable outcomes.

Key Responsibilities

• Develop clear brand positioning, audience insights, and strategies that ensure all creative, experiential, and partnership work links coherently to brand narratives and business goals.
• Discover cultural, consumer, and industry truths to underpin innovative concepts and enable cultural connections.
• Lead the creation of long-term brand platforms and playbooks for clients involving sports teams and leagues, supporting current accounts and new business pursuits.
• Guide the progression from strategy to creative execution by generating compelling briefs, mentoring concept development, and ensuring consistency through project delivery.
• Continuously monitor the brand, its partnerships, sports, and culture landscapes to identify timely opportunities that reinforce partnership relevance.
• Work alongside Analytics teams to define KPIs and develop methods to measure effectiveness.
• Act as a senior strategic advisor to clients by transforming business objectives into clear, actionable strategies.
• Lead strategic efforts for new business including research, insight development, positioning, success metrics, and presenting pitch narratives.
• Deliver confident presentations to senior internal and external stakeholders, including Chief Marketing Officers.
• Collaborate with creative and account teams to uphold excellent standards in strategy, processes, and client communication.
• Manage and mentor strategists, promoting insight-driven thinking across the agency.
• Contribute to the growth of the Brand Strategy discipline through development, hiring, and refinement efforts aligned with client and agency expansion.

Candidate Requirements

• Minimum of 8 years experience in brand strategy or integrated marketing; experience in sports or partnerships is especially valued.
• In-depth knowledge of sports, culture, and the communities influencing these domains.
• Proficiency in crafting polished Google Slides presentations with clear copy, refined design, and strong visuals.
• Exceptional storytelling skills capable of simplifying complex ideas into engaging and culturally relevant narratives.
• Proven success leading pitch strategies and shaping extensive brand or partnership platforms.
• Ability to thrive in dynamic, fast-paced environments and work collaboratively with creative teams.
• Culturally aware, curious, and confident in pushing ideas beyond conventional expectations.
• Strong leadership capabilities with a record of fostering professional growth in team members.

Compensation and Additional Information

The annual salary range for this position is $140,000 to $160,000, supplemented by benefits and potential discretionary bonuses. The precise compensation depends on factors including experience, tenure, industry sector, and location. This role does not provide sponsorship opportunities.

Equal Employment Opportunity

Game Seven commits to an equal employment opportunity policy, providing fair treatment to all employees and applicants regardless of age, color, national origin, citizenship, physical or mental disability, race, religion, gender, sexual orientation, gender identity or expression, genetic information, marital status, public assistance status, veteran status, or any other legally protected characteristic. This policy encompasses all employment terms including recruitment, hiring, promotion, compensation, and training.