Director of Brand Marketing

About NOYZ and Beach House Group

NOYZ is an innovative fine fragrance company based in Los Angeles, known for crafting scents inspired by genuine emotions with unconventional, clean ingredients and unique formats. Embracing authenticity over perfection, NOYZ challenges industry norms with personality and a rebellious spirit. Supported by Beach House Group, the force behind renowned brands such as BÉIS, Pattern, and florence by mills, NOYZ is positioned as a groundbreaking brand in its category. The team is located primarily in El Segundo, CA, fostering a culture of creativity, fast-paced growth, and boundary-pushing ideas.

Role Overview

The Director of Brand Marketing will function as a strategic and hands-on partner to the SVP of Marketing, executing critical initiatives, and translating overarching strategies into impactful marketing actions. This role involves both high-level strategy and detailed execution, contributing significantly to the brand's continued momentum.

Core Responsibilities

• Lead comprehensive go-to-market initiatives for new product launches and core restocks, including messaging development, channel execution, and post-launch performance evaluation.
• Coordinate creative assets and oversee integrated marketing calendars across departments to ensure cohesive campaign delivery.
• Manage brand activations such as experiential events, influencer engagements, partnerships, and out-of-home advertising, working closely with agencies and partners to maintain brand integrity and budget compliance.
• Collaborate with the DTC team to align storytelling, branding, and messaging to enhance revenue and marketing impact.
• Create and maintain brand toolkits, consumer journey documents, messaging frameworks, and related cross-functional assets.
• Act as the brand custodian by reviewing and approving all creative outputs to ensure alignment with brand voice and guidelines.
• Partner with internal teams to develop and uphold brand standards, tone of voice, and copy guidelines, specific to launches and product segments.
• Develop copy for product offerings and ensure consistent messaging across all consumer-facing platforms.
• Manage content pipelines for both organic and paid media, coordinated with social, influencer, and paid media teams, guided by data and brand priorities.
• Consolidate marketing performance reports combining inputs from various channels to provide holistic insights and learnings.
• Oversee marketing efforts related to celebrity and talent partnerships, managing timelines, deliverables, and cross-team coordination.
• Support brand collaborations and partnership ideation that amplify brand reach in alignment with NOYZ’s values.
• Manage and hold external agencies and vendors accountable to deliver on brand standards, timelines, and budgets.
• Contribute to emerging initiatives such as TikTok Shop, affiliate marketing, and other creator economy projects, ensuring brand consistency and commercial alignment.
• Lead cross-functional readiness for launches and support international expansion strategies.

Required Professional Attributes

• Strategic mindset combined with strong operational execution abilities.
• Capability to develop scalable systems and clarify workflow as the brand evolves.
• Hands-on marketer comfortable with strategy creation, briefing, presentation development, and direct execution.
• Proactive ownership and problem-solving approach toward achieving goals.
• Collaborative leadership style that elevates team quality and effectiveness.
• Commercially savvy with expertise in budget management, analytics, and data-driven decision making.
• High emotional intelligence with a balance of confident leadership and responsiveness to feedback.

Qualifications

• 6 to 10+ years of experience in Brand Marketing.
• Demonstrated success in integrated go-to-market strategies and product campaign execution.
• Expertise in brand positioning, messaging, creative copywriting, and asset development.
• Experience managing complex multi-stakeholder projects and external partnerships.
• Strong judgment in creative output and approval processes.
• Solid analytical skills and proven ability to manage budgets effectively.
• Proficient in collaborating across diverse teams including Creative, Product, DTC, Retail, PR, Talent, Social, and Influencer.
• Proven adaptability and good judgment in fast-growing, dynamic environments.

Additional Information

• Location: Primarily El Segundo, CA with a hybrid working model (2-3 days onsite per week).
• Reports To: Senior Vice President of Marketing.
• Salary Range: $160,000 to $180,000 annually, depending on experience.
• Employment: Full-time, onsite/hybrid.
• Beach House Group is an equal opportunity employer committed to inclusivity and diversity.
• The company maintains the right to modify job responsibilities as needed.

What NOYZ Offers

• A unique opportunity to influence a rapidly growing brand from an early stage.
• A culture that encourages creative freedom and an innovative approach to marketing.
• A fast-moving, candid work environment that values experimentation, ambition, and distinctiveness with minimal bureaucracy.