Director, Digital Marketing & CRM (Fashion)

About the Position

Our client is looking to fill the role of Director of Digital Marketing & CRM for a contemporary luxury fashion brand known for its sharp modernist design, cultural awareness, and international footprint. This leader will be responsible for designing a deliberate, refined digital world that embodies the brand's minimalist, sculptural, and subtly provocative style, blending creativity with data-driven strategies.

Key Responsibilities

• Develop and lead the overall digital marketing strategy across paid media, customer relationship management, email, SMS, and website experience.
• Create and optimize lifecycle marketing programs to increase customer engagement and retention.
• Manage audience segmentation, personalization, and targeting strategies to drive global growth.
• Collaborate closely with e-commerce, creative, brand marketing, and analytics teams for integrated storytelling and aligned performance.
• Oversee digital budgets, forecasting, and channel performance reporting.
• Establish testing frameworks aimed at improving conversion rates, retention, and digital marketing effectiveness.
• Keep abreast of digital trends, platform changes, and consumer behavior patterns.
• Ensure all digital communications convey the brand’s modern, minimalistic, elevated, and globally relevant aesthetic.

Qualifications

• Minimum of 8 to 10 years’ experience in digital marketing, CRM, or lifecycle marketing strategy.
• Demonstrated success leading digital initiatives in the fashion, luxury, or lifestyle sectors.
• Strong analytical skills with the ability to extract insights and translate them into actionable strategies.
• Proficiency with CRM platforms, email service providers, segmentation tools, and digital analytics.
• In-depth knowledge of global digital consumer behavior and luxury market expectations.
• Excellent cross-functional communication and leadership abilities.
• Proven capability to excel in a fast-moving, creative, and collaborative environment.