Digital Marketplace Specialist - Social Commerce

About Crocs, Inc.

At Crocs, Inc., every career path presents an opportunity to make a significant impact, with varied and unique experiences across customer interaction, global teamwork, and operational functions. Employees are encouraged to innovate and reshape traditional approaches to create superior outcomes.

Role Overview

We are looking for a diligent and driven Digital Marketplace Specialist to join our Digital Commerce team in Singapore, focusing on Social Commerce channels. The role involves executing campaigns, managing creator partnerships, optimizing platform performance, and collaborating cross-functionally to propel business growth through experimentation and scaling initiatives.

Key Responsibilities

• Implement social commerce campaigns aligned with APAC region goals and brand guidelines.
• Manage daily interactions with third-party vendors and creators to enhance campaign outcomes.
• Monitor and analyze campaign data, applying testing methodologies to uncover growth potential.
• Generate comprehensive reports detailing campaign performance and provide improvement recommendations.
• Coordinate with internal Brand Marketing, Influencer, and Integrated Marketing teams to maintain unified consumer engagement.
• Keep abreast of evolving social commerce trends, tools, and best practices.
• Oversee multiple projects concurrently, adhering to deadlines and escalating issues as necessary.

Qualifications and Experience

• Bachelor’s degree or equivalent in Marketing, Communications, Business, or related disciplines.
• At least 3 years of practical experience executing influencer, paid media, or social commerce campaigns.
• Familiarity with social commerce platforms like TikTok Shop, Meta Shops, and YouTube Shopping, and understanding of APAC digital consumer behavior.
• Proficiency with analytics tools such as Google Analytics or Omniture.
• Strong project management capabilities, able to balance competing priorities in a dynamic environment.
• Excellent problem-solving abilities paired with a proactive and growth-oriented mindset.
• A team-focused attitude that values cross-functional collaboration over individual success.

Additional Information

Crocs, Inc. is committed to fostering diversity and inclusion, providing equal employment opportunities regardless of personal characteristics protected by law. Our flexible work model supports a hybrid approach consistent with our team roles; this position aligns with the Collaborator persona requiring four in-office days weekly.