Digital Marketing Strategist

About the Role

This part-time, remote position is open to applicants within Australia, offering 20 hours per week with prospects to transition into full-time. The salary ranges from $85,000 to $95,000 pro rata based on experience. At ELY Marketing, marketing is viewed as a driver for business growth through strategic and high-quality execution rather than just content creation. The role involves working closely with leadership to deliver well-thought-out marketing strategies that generate tangible commercial results.

Key Responsibilities

• Serve as the strategic point of contact for a selected group of clients, understanding their business goals and growth opportunities.
• Create marketing plans tailored to align marketing activities with clients' commercial objectives.
• Identify growth opportunities proactively for each client.
• Design monthly social media strategies and campaign concepts that resonate with each brand's voice.
• Craft and refine engaging captions, hooks, and messaging, collaborating with the creative team to ensure content aligns with brand identity and commercial goals.
• Develop and manage paid media campaigns across platforms including Meta, Google, LinkedIn, Pinterest, and TikTok, ensuring continuous optimization.
• Analyze campaign data and produce insightful reports to guide client decisions and long-term strategies.
• Lead a creative production team by providing clear direction, maintaining quality, and fostering a culture of excellence.

Candidate Profile

• Minimum of three years’ experience in digital marketing, social media, or agency-related roles.
• Proficient copywriting skills with the ability to adapt language to various brand identities.
• Hands-on experience managing Meta Ads, Google Ads, and other digital marketing platforms.
• Strong communication skills and proven ability to build and maintain client relationships.
• Commercially minded with a passion for business strategy and understanding how marketing drives growth.
• Detail-oriented with pride in delivering high-quality work consistently.
• Intellectually curious, proactive, and committed to continuous learning and improvement.
• Capable of juggling multiple priorities effectively while upholding excellence in output.

Success Metrics

• Clients trust and rely on your marketing guidance.
• Marketing initiatives translate into meaningful business outcomes.
• Consistently produce exceptional quality deliverables.
• Develop solid relationships internally and with clients.
• Grow strategically and as a leader within the team.

Benefits and Work Environment

• Direct mentorship from senior leaders focusing on strategic marketing, commercial thinking, and business development.
• Clear advancement path toward Senior Digital Marketing Strategist and leadership roles.
• Collaborative, high-performance work culture valuing curiosity, ownership, and continuous improvement.
• Opportunity to work on impactful projects for ambitious brands within the tourism, hospitality, and lifestyle sectors.
• Flexible hours through a part-time, remote working setup, with prospects for full-time engagement.