Digital Marketing Specialist

About the Role

Haus of Chain is collaborating with SLICKHAIR, a rapidly growing and dynamic beauty and personal care brand originating from Australia. SLICKHAIR is recognized for its bold creative approach, a sought-after product range, and expanding presence in global retail markets, having fostered a dedicated customer base passionate about the brand.

As the Digital Marketing Specialist, you will oversee SLICKHAIR's complete digital marketing portfolio, directly reporting to the Head of Brand & Marketing. You will have control over the budget, data, and digital channels, with autonomy to develop strategies and execute them effectively.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies spanning paid advertising, email marketing, social media, and website management.
• Provide weekly performance reports on ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), LTV (Lifetime Value), and customer retention directly to the founder and Head of Brand & Marketing, analyzing data to identify growth opportunities.
• Manage and optimize paid media campaigns hands-on across platforms including Meta, TikTok, Pinterest, Google, and Amazon, ensuring full in-house control within the first 60 days.
• Lead SEO and SEM efforts alongside experimentation with emerging channels such as TikTok Shop.
• Oversee daily optimization of eCommerce sites and apps on Shopify (covering AU, US, UK, and EU storefronts), focusing on landing pages, campaign funnels, conversion rates, and customer experience.
• Own CRM strategy involving email, SMS, marketing automations, and customer segmentation aimed at transforming new customer acquisition peaks into loyal repeat buyers.
• Expand the customer database and assist in developing loyalty or subscription models.

Success Criteria

• Achieve full transition of paid advertising across core platforms in-house within 60 days, maintaining or exceeding performance benchmarks.
• Drive improvements in ROAS and CAC, and foster customer loyalty through enhanced retention strategies.
• Develop and implement a CRM growth plan and loyalty or subscription roadmap.
• Consistently raise conversion rates on all storefronts and establish a reliable weekly growth report used by the team.

Ideal Candidate Profile

• Demonstrates enthusiasm for optimizing digital customer experiences, keen on analyzing funnel efficiency and retention metrics.
• Experienced in collaborating with brand and creative teams to translate performance insights into actionable creative briefs that boost conversions.
• Proficient with Shopify, preferably Shopify Plus, and hands-on with paid media platforms such as Meta, Pinterest, and TikTok.
• Skilled in CRM tools, ideally with Klaviyo, and familiar with analytics and reporting platforms including GA4, Looker Studio, and Hotjar.
• Comfortable managing budgets and actively executing day-to-day digital marketing operations.
• Bonus qualifications include experience with Amazon advertising, TikTok Shop, beauty or personal care sectors, and basic skills in landing page development using Shopify theme editors or builders like Replo or PageFly.