Digital Marketing Specialist

About the Role

This is a standout opportunity for a marketer who wants genuine ownership of a brand and growth function within a mission-led fintech platform made for families. Rather than operating as one member of a large team, you will be the person responsible for shaping the brand’s voice, growing its audience, and improving performance across every channel.

The product sits at the meeting point of family life and financial education, so the work is engaging and connected to a meaningful purpose. You will be helping build a community around a product that parents and children actually use.

This role combines strategy and execution. You will define the direction, then carry it through hands-on delivery — whether that means creating short-form video, analysing campaign results, or coordinating outside support. It is ideal for someone who wants to truly own the marketing function and see the direct impact of their work.

Key Responsibilities

• Lead and implement the end-to-end marketing plan across paid media, organic growth, social channels, email, and SEO.
• Conceptualise, film, and edit short-form videos for Instagram Reels, TikTok, and YouTube Shorts.
• Launch, monitor, and improve paid campaigns on Meta and Google with a focus on app installs and efficient user acquisition.
• Build engagement and audience growth across Instagram, TikTok, Facebook, and LinkedIn communities.
• Design and manage email and CRM campaigns aimed at user nurture and retention.
• Create persuasive copy for ads, social posts, emails, website pages, and in-product messaging.
• Measure channel performance and turn insights into ongoing improvements.
• Coordinate with agencies, freelancers, and contractors when additional support is needed.

Requirements

• 3 to 5 years of practical digital marketing experience, preferably in a lean, fast-moving, or startup setting.
• Ability to both shape strategy and independently deliver the work.
• Experience creating and editing short-form video for Reels, TikTok, and Shorts.
• Hands-on background running paid social and search campaigns using Meta Ads and Google Ads.
• Working knowledge of SEO and experience maintaining website content for organic growth.
• Experience with email marketing and CRM-based campaigns.
• Strong writing skills across multiple content types and marketing channels.
• An eye for design and the ability to produce visual assets that stay on brand.
• Confidence using analytics tools and making decisions based on data.
• A self-directed approach and comfort working with limited oversight.
• Experience marketing a mobile app, especially for downloads and user acquisition, would be an advantage.
• Background in fintech or consumer brand marketing would be beneficial.
• Motion graphics or animation ability would be a plus.
• Experience using AI tools in day-to-day marketing work would be an added advantage.

Additional Information

• This is a full-time, in-office position based in Southport.
• Working days are Monday to Friday.
• Salary is negotiable depending on experience.

Eligibility

Applicants with 3 to 5 years of relevant digital marketing experience who are ready to own a marketing function and work on-site full time in Southport are a strong fit for this role.