Digital Marketing Specialist

About House of Bamboo

House of Bamboo is Australia's premier provider of bamboo building materials, boasting five decades of experience catering to architects, specifiers, and high-end residential clients nationwide.

Role Overview

We seek a proactive Digital Marketing Specialist to integrate creative content with performance marketing strategies. This hands-on position focuses on generating qualified leads through paid advertising, SEO, CRM workflow management, and content development. The specialist will report directly to the Head of Brand & Marketing and act as the core marketing representative within the company on a daily basis. Candidates must have between two and four years of digital marketing experience and be located in Sydney, Australia to qualify.

Key Benefits

• Direct involvement and decision-making opportunities within a compact, responsive team allowing close interaction with leadership and ownership of meaningful outcomes.
• Significant growth potential as the company expands its marketing capabilities.
• Immediate responsibility for important marketing functions, enabling personal shaping, management, and improvement of processes.
• A thoughtfully designed office environment supporting creativity and focus, free from fluorescent lighting and hot-desking arrangements.
• Dog-friendly workplace welcoming employees to bring their pets.

Ideal Candidate Profile

• Self-motivated and proactive, taking initiative without requiring direction.
• Adaptable to a dynamic environment with shifting priorities where organizational structure is earned.
• Exceptional communicator, capable of conveying ideas and results at all stakeholder levels.
• Highly organized yet flexible to manage and adjust plans effectively.
• Genuinely interested in sustainable design, architecture, and the built environment.
• Eager for professional growth, viewing this role as a challenging and developmental opportunity.
• Resilient and open to feedback, consistently improving based on input.
• Must have permanent Australian work rights as sponsorship is not available.

Core Responsibilities

Digital Presence & Search Authority (SEO)

• Conduct ongoing audits and corrections to maintain website technical health and coordinate with website partners.
• Implement SEO best practices optimized for AI and traditional search engines, utilizing tools like HREFS or SEMRUSH, and provide quarterly AI visibility reports.
• Monitor website speed and core web vitals, escalating technical issues to ensure smooth user experience.
• Create search-optimized, brand-consistent copy for blogs, product, and landing pages that incorporate high-intent keywords.
• Organize content structure through correct header use, meta descriptions, and alt text to enhance discoverability.

Performance Marketing (Paid Ads)

• Develop and launch advertising campaigns across Google and Meta platforms based on briefs and creative inputs from the Head of Marketing.
• Handle technical campaign aspects such as placement strategies, audience segmentation, and bid management.
• Track key performance metrics like CTR and ROAS daily, recommending technical tweaks to maximize campaign effectiveness.
• Swiftly refresh ad creatives to maintain engagement and prevent audience fatigue.

Digital Content & Social Strategy

• Manage email marketing campaigns using existing templates.
• Execute social media calendars across platforms including Instagram, Facebook, Pinterest, YouTube, and TikTok, ensuring brand consistency.
• Assist in producing quality visual content such as still images, reels, and short videos to boost brand presence and engagement.

Marketing Infrastructure & Sales Enablement (Zoho CRM)

• Develop and sustain lead-to-win automation workflows, supporting marketing efforts, lead nurturing, and AI-assisted allocation within Zoho CRM.
• Guarantee complete attribution of leads by consistently tracking source tags from initial engagement through to revenue realization.

Data, Analytics & Insights

• Base decisions and content strategies on performance metrics, delivering routine updates on leads, pipeline values, cost per acquisition, conversion rates, and engagement.
• Support campaign financial oversight by tracking expenditure relative to results alongside the Head of Brand and Marketing.
• Create and maintain marketing dashboards for real-time insights into website, organic traffic, and paid campaign data.

Strategic and Event Support

• Stay informed about evolving industry trends and product innovations to advise leadership of potential challenges or opportunities.
• Provide technical and content assistance for trade shows, showroom events, and support the CEO and sales team as needed for events.

Required Qualifications and Experience

• Two to four years of practical hybrid digital marketing experience with verified campaign success.
• At least two years of direct involvement with Google Ads, Google Analytics, and Meta Ads Manager, including campaign creation, optimization, and reporting.
• Two years in SEO roles encompassing keyword research, content optimization, and technical SEO implementation.
• Experience of two years managing marketing automation workflows within CRM systems, preferably Zoho.
• Competence in creating visual content using Canva or comparable design tools.
• Strong copywriting skills producing compelling, brand-aligned content across formats.
• Proficiency with analytics tools, dashboard creation, and campaign platform reporting.
• Relevant marketing, communications, or related academic qualification.

Preferred Attributes

• Experience targeting B2B segments is advantageous but not mandatory.
• Advanced marketing automation capabilities beyond foundational workflows.
• Certifications in Google Ads or Meta platforms.
• Skills in social video editing.
• Interest or background in building materials, architecture, interiors, or sustainability sectors.
• Familiarity with utilizing AI tools for content creation, research, and workflow optimization.