Digital Marketing Specialist – Health Management App (Remote, US)
Remote · Contract
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- Work from home
- Eligibility
- Applicants must be residents of the United States and willing to participate in regular virtual meetings.
- Resume
- Required to apply
Job description
Role Overview
Contribute to the expansion of an innovative health management mobile application designed specifically for caregivers and families. This position entails remotely developing and executing strategic digital marketing initiatives in the United States, focusing on enhancing user acquisition and engagement for a newly launched platform that securely manages medical information.
Key Responsibilities
- Create and execute targeted social media campaigns aimed at caregivers and family users.
- Design visually appealing graphics and promotional content optimized for various digital platforms.
- Produce engaging short-form video content to showcase app functionalities and benefits.
- Maintain and update website content to ensure relevancy and an improved user interface.
- Track, analyze, and report performance metrics of marketing campaigns to inform strategic decisions.
- Collaborate closely with project stakeholders to refine messaging and creative outputs.
Required Qualifications
- Demonstrated expertise in digital marketing including managing social media, content production, and campaign deployment.
- Proficient with graphic design applications such as Adobe Creative Suite and Canva.
- Experience in video editing and production oriented for social media platforms.
- Excellent verbal and written communication abilities.
- Working knowledge of content management systems like WordPress or Wix.
- Skillful in interpreting marketing analytics and optimizing strategies accordingly.
- Highly motivated, organized, and capable of self-directed work within a remote environment.
- Applicants must reside in the United States and be available for virtual meetings.
Additional Details
This opportunity is initially for a 6 to 12 month engagement, with potential for extension contingent on performance. The role is fully remote within the United States and involves collaboration with a mission-focused team.
About Twine
Twine is a prominent platform that connects skilled freelancers, consultants, and contractors to businesses, including Fortune 500 corporations and startups, seeking creative and technological expertise. The company's mission is to support creators and enterprises to succeed in an evolving AI-driven freelance economy.