Digital Marketing Specialist

Role Overview

We are looking for a data-driven and performance-focused Digital Marketing & Performance Specialist who deeply understands digital engagement mechanics and paid advertising strategies. This position transcends simple content posting, requiring comprehensive knowledge of platform algorithms, audience behavioral responses, ad auction processes, and systematic campaign optimization to achieve tangible commercial results.

Key Responsibilities

• Plan, launch, and refine paid campaigns across platforms including Google Ads, Meta, LinkedIn, TikTok, among others.
• Manage bidding approaches such as CPC, CPM, and CPA to maximize cost-effectiveness and campaign outcomes.
• Enhance metrics like Quality Score, Ad Relevance Score, and overall engagement performance.
• Consistently lower Cost per Acquisition (CPA) while increasing Return on Ad Spend (ROAS).
• Utilize analytics tools (Google Analytics, Tag Manager, Meta Business Suite) to scrutinize campaign data and user interactions.
• Monitor and report on critical KPIs including CTR, CPA, ROAS, CAC, LTV, and conversion rates.
• Design and execute structured A/B tests for creative elements, copy, targeting, and landing pages.
• Translate analytic insights into practical strategies for growth.
• Incorporate behavioral psychology concepts such as social proof, urgency, authority, and scarcity into campaign design.
• Segment target audiences by behavior and intent to tailor outreach effectively.
• Optimize conversion funnels to enhance user experience and retention while identifying and resolving friction points.
• Drive acquisition and engagement across Qatar Living’s platforms including Jobs, Properties, Vehicles, and Deals.
• Develop retargeting tactics and lookalike audiences to expand reach.
• Collaborate with Sales and Product teams to enhance advertiser campaign effectiveness and meet revenue targets.
• Implement SEO best practices and optimize landing pages for improved organic growth and conversion.
• Work alongside the technology team to support technical and content-related enhancements.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or equivalent fields.
• Between 3 to 6 years of experience in performance marketing or digital growth roles.
• Proven track record managing paid advertising budgets with demonstrable ROI.
• In-depth knowledge of digital ad auction mechanisms and campaign optimization techniques.
• Advanced proficiency in analytics and performance measurement tools.
• Experience within marketplaces, classifieds, or e-commerce sectors is advantageous.

Core Competencies

• Ability to make data-driven decisions.
• Strong analytical and critical thinking skills.
• Commercial mindset with a focus on revenue growth.
• A methodical approach to experimentation.
• High level of ownership and responsibility.
• Capability to thrive in a dynamic digital workplace.

Key Performance Indicators (KPIs)

• Growth in traffic across multiple verticals.
• Reduction in Cost per Acquisition.
• Increase in Return on Ad Spend.
• Enhanced conversion rates.
• Greater revenue contributions from digital marketing efforts.
• Campaign efficiency and optimized budget utilization.