Digital Marketing Specialist

About the Role

Werk Agency is seeking an experienced digital marketer who is sharp, well-organized, curious, and eager to leverage digital marketing to address real client challenges. This position is ideal for someone with 3 to 5 years of solid digital marketing expertise, ready to embrace greater responsibility, a fast-paced environment, diverse projects, and professional growth.

This role goes beyond surface-level metrics and simple media buying. You will actively create, manage, and optimize campaigns, monitor budgets carefully, identify opportunities, test new ideas, and clearly communicate campaign performance to clients.

Key Responsibilities

• Design, execute, manage, and optimize marketing campaigns across platforms including Meta, Google, TikTok, and other digital channels.
• Translate client briefs into detailed campaign workflows, media plans, audience segmentation, tracking setups, reporting formats, and testing strategy.
• Oversee all campaign stages from launch to optimization, reporting, and post-campaign analysis.
• Maintain strict budget control through pacing, monitoring spend, reallocating funds, and thorough documentation.
• Verify alignment between media plans, platform spend data, reports, and billing.
• Analyze metrics beyond surface-level data to understand underlying performance drivers.
• Continuously question campaign effectiveness regarding audience targeting, creative impact, budget pacing, and testing priorities.
• Collaborate closely with account management, creative, and strategy teams to ensure smooth campaign delivery and execution of ideas.
• Champion a culture of ongoing testing, learning, and process enhancement within the agency.
• Promote digital marketing value internally and to clients.
• Enhance workflows by leveraging better systems, automation, AI tools, and practical improvements.

Candidate Requirements

• Between 3 to 5 years of professional experience in digital marketing, paid media, performance marketing, or campaign management.
• Proficient with major advertising platforms such as Meta Ads Manager, Google Ads, and TikTok Ads Manager.
• Deep understanding of campaign architecture, audience creation, budgeting, tracking, creative testing, optimization, and reporting.
• Highly organized and process-oriented in managing workflows, deadlines, budget pacing, quality control, and reporting cycles.
• Responsible in managing campaign expenditures and maintaining accurate, clean campaign documentation.
• A practical, adaptable problem solver who tailors strategies to client needs, objectives, budgets, and opportunities.
• Commercially aware, focusing on campaigns that deliver measurable business results beyond vanity metrics.
• Clear and jargon-free communication style to explain digital campaign results.
• Self-driven, inquisitive, and comfortable working in a dynamic agency environment.
• Passionate about developing expertise in the craft of digital marketing and continuous skill improvement.

Preferred Qualifications

• Experience in industries such as entertainment, events, music, venues, festivals, ecommerce, hospitality, lifestyle, or rapid campaign launches.
• Familiarity with additional channels including YouTube, Spotify, programmatic advertising, and email marketing.
• Strong understanding of creative asset testing and its impact on campaign performance.
• Experience with analytics and marketing tools such as GA4, Google Tag Manager, Looker Studio, Shopify, Klaviyo, and HubSpot.
• Proven examples of campaigns where you improved performance, innovated processes, or delivered significant outcomes.
• Expertise in budget management, pacing, documenting modifications, and maintaining clean records for reporting and invoicing.

Why Join Werk?

• Werk is a creative and marketing agency working with forward-thinking clients in entertainment, lifestyle, hospitality, ecommerce, and culture sectors.
• We operate with agility, embracing experimentation, rapid learning, and prioritizing impactful ideas, robust systems, and effective work.
• You'll engage with compelling campaigns, have the opportunity to contribute ideas, work closely with clients, and enjoy meaningful ownership of your tasks.
• Our agency is committed to a different approach: sharper strategies, enhanced creativity, smarter digital methodologies, streamlined processes, and less unnecessary administration.
• If you seek rapid growth, want to demonstrate your skills, and help redefine digital marketing in a modern agency, this is the place for you.