Digital Marketing Specialist

About the Company

This generics-focused pharmaceutical business works to support healthcare outcomes while strengthening brand visibility and sales through modern digital tactics and precision retail media activity.

About the Role

This role combines strategic oversight and hands-on delivery across digital marketing and e-commerce. You will work closely with Marketing and Brand Managers, as well as external partners and platforms such as Amazon, to grow online presence and commercial performance.

Responsibilities

• Build and roll out digital marketing plans for the company’s main brands across corporate, consumer healthcare, and prescription categories.
• Spot emerging trends and identify new digital channels that can improve brand visibility.
• Run social media activity to strengthen engagement and improve discoverability in search.
• Choose, brief, and oversee external digital agencies.
• Design and execute digital campaigns across channels such as social media, display advertising, and search marketing, including SEA, SEO, and GEO.
• Develop and refine digital content with the support of Marketing and Brand Managers.
• Make sure all activity aligns with brand standards, corporate identity rules, and the relevant Irish marketing codes (MFI).
• Track website and campaign results using KPI-based analysis, including ROI, reach, engagement, and conversion rate, then turn findings into improvement actions.
• Create and implement retail media plans for the relevant e-commerce platforms.
• Identify opportunities to expand online sales and improve e-commerce performance.
• Plan and deliver retail media initiatives such as sponsored placements, promotions, and product positioning.
• Work closely with Amazon and other partners to maintain strong brand visibility.
• Grow the digital shelf and increase the e-commerce share.
• Keep an eye on the market landscape and benchmark best practices.
• Review retail media campaign results against KPIs such as ROI and use insights to optimize future activity.

Requirements

• A bachelor’s degree in Marketing, Business, Communications, or a similar discipline is preferred.
• Minimum 3 years of experience in online marketing, especially across e-commerce, performance marketing, SEO, and content marketing.
• Strong working knowledge of digital tools such as Google Analytics and AI-based platforms.
• Good understanding of digital trends and communication channels, with a clear enthusiasm for social media.
• Collaborative attitude and the ability to contribute as a motivated team member.
• Excellent analytical ability and strong communication skills.

Preferred Skills

Experience working with digital agencies and familiarity with brand guidelines and corporate identity standards are advantageous.

Additional Information

This is a full-time onsite role based in Dublin, County Dublin, Ireland.

The job centers on digital marketing and e-commerce for a healthcare and generics pharma company.

No salary, stipend, opening count, or start date was specified in the source.

No separate eligibility statement was provided beyond the stated qualifications.

There were no explicit perks listed.

The role is not described as an internship.