Digital Marketing & Media Execution Director - SodaStream

Overview

Reporting to the Senior Director of Digital Growth & Analytics, this pivotal role will spearhead SodaStream's global digital marketing and media execution strategies. The aim is to transform the organization from a performance-media focused unit into a premier full-funnel digital growth engine.

This position will develop cutting-edge digital capabilities across paid, owned, and earned media channels, enhancing content impact, media strategy, influencer engagement, and overall performance optimization across markets worldwide.

As a key liaison among Brand, Direct-to-Consumer (DTC), Analytics, and Market teams, the director will ensure that digital investments effectively drive both brand equity and commercial performance.

Key Responsibilities

• Define and oversee the global digital marketing and media strategy for comprehensive full-funnel consumer engagement.
• Broaden capabilities from primarily lower-funnel media to integrated upper-funnel activations, audience orchestration, and conversion rate enhancements.
• Lead frameworks for paid media, SEO, social channels, content localization, influencer ecosystem development, and digital campaign delivery across markets.
• Establish a culture of testing and learning, including running experiments, A/B testing, and continuous performance improvements.
• Collaborate with Loyalty, Analytics, DTC, and Creative departments to produce personalized, connected customer journeys.
• Implement advanced measurement systems to ensure accurate attribution and conversion tracking governance.
• Manage agency relationships with a focus on driving business impact and transferring capabilities in-house.
• Develop scalable internal digital expertise to speed up and improve local market execution.
• Scout and integrate emerging digital innovations such as AI-driven media optimization, adaptive content strategies, and new consumer communication channels.

Qualifications

• MBA or an equivalent postgraduate degree in Business, Marketing, Strategy, or Digital fields.
• Preferred advanced education in digital strategy, growth marketing, media effectiveness, or marketing transformation.
• At least 12 years of leadership experience across digital marketing, media, growth initiatives, or eCommerce sectors.
• Demonstrated success in establishing and leading end-to-end digital marketing operations.
• Strong expertise in performance media, digital content creation, SEO/SEM, audience targeting strategies, and digital analytics.
• Experience integrating media efforts with CRM, loyalty programs, DTC strategies, and consumer data systems.
• Competency working within global and local market frameworks with the ability to influence multiple stakeholders.
• Preferred background in omnichannel consumer businesses such as FMCG, DTC, or retail hybrid models.