Digital Marketing Manager
Varanasi, Uttar Pradesh, India · Full Time
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- Experience
- 2–4 yrs
- Salary
- INR 9,000 – INR 12,000 / month
- Openings
- 1
- Posted
- 1 hour ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About The LexSphere
The LexSphere is a registered MSME legal consultancy and education platform operating in corporate advisory, labour law compliance, HR advisory, legal notices, contracts, and educational services. The organization has established a notable digital footprint by delivering short legal awareness content on platforms such as Instagram, YouTube, and Facebook.
Role Summary
The position entails leading and managing the comprehensive digital marketing efforts to enhance and monetize The LexSphere’s online presence. This includes overseeing social media channels, content development, lead generation, and brand positioning within the legal consultancy, business advisory, and education sectors.
Key Responsibilities
- Develop and implement a comprehensive digital marketing plan across Instagram, YouTube, Facebook, and the emerging WhatsApp Broadcast channel.
- Drive audience growth beyond the current stagnation by experimenting with innovative content formats, hooks, and distribution tactics.
- Organize and supervise monthly content schedules across various brand verticals focused on legal awareness, B2B business content, and education.
- Liaise with scriptwriters, video editors, and designers to maintain brand voice consistency utilizing the Hook-Problem-Legal Right-Solution-Mistake-CTA structure.
- Monitor and report on performance indicators such as reach, engagement, follower growth, and conversion rates from content to inbound leads.
- Develop and expand the WhatsApp Broadcast list as a proprietary marketing channel.
- Administer paid advertising campaigns and budgets, optimizing expenditures where applicable.
- Manage SEO efforts and coordinate website marketing activities for thelexsphere.com.
- Create strategic marketing content for B2B and startup-focused platforms.
- Keep abreast of trends and competitive activity within the legal content awareness space.
Candidate Requirements
- Possess 2 to 4 years of experience in digital marketing, especially with social-media-first or content-rich brands.
- Have a solid understanding of Instagram, YouTube, Facebook algorithms, and associated analytics.
- Experience managing content calendars and collaborating with cross-functional creative teams.
- Basic knowledge of SEO, paid advertising (Meta/Google), and WhatsApp marketing tools.
- Proficient communication skills in both Hindi and English (Hinglish).
- Prior experience with legal, educational, or informational content domains is advantageous.
- A data-oriented mindset with the capability to transform analytics into actionable strategies.
What the Role Offers
- The responsibility and autonomy to grow a rapidly expanding legal content brand with an audience exceeding 100,000 across social channels.
- Direct engagement with the company founder on shaping brand strategy.
- The chance to scale a multi-vertical digital marketing ecosystem.
Additional Information
Location: Varanasi, Uttar Pradesh (on-site)
Compensation: INR 9,000 to 12,000 per month