Digital Marketing Manager

Job Summary

This role is for a performance-focused digital marketing leader who can shape and run campaigns that strengthen brand visibility, deepen customer engagement, generate qualified leads, and support revenue growth. The position involves managing marketing activity across multiple channels, reviewing results, and working closely with internal teams to improve overall campaign effectiveness.

Key Responsibilities

• Create and execute end-to-end digital marketing plans that support company goals.
• Run campaigns across search, social, email, display, and content channels.
• Track campaign results and continuously refine efforts to improve conversions and return on investment.
• Lead search engine optimization, search engine marketing, paid media, and website improvement initiatives.
• Study marketing data and turn findings into reports, dashboards, and practical recommendations.
• Maintain content schedules and coordinate the creation of digital assets and messaging.
• Partner with sales, product, and creative teams to help drive business expansion.
• Carry out market research, competitor reviews, and analysis of customer behavior.
• Plan and manage marketing budgets with efficient use of resources.
• Keep up to date with new digital marketing tools, trends, and industry best practices.

Required Qualifications

• A bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a similar discipline is required.
• At least 3 years of experience in digital marketing, growth marketing, performance marketing, or a closely related function.
• Working knowledge of SEO, SEM, social media, email marketing, and online advertising is essential.
• Hands-on experience with tools such as Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or comparable platforms is expected.
• Ability to use marketing automation tools and CRM systems effectively.
• Strong analytical thinking and a data-led approach to decision-making.
• Clear communication, team leadership, and project management skills.
• Comfort handling multiple campaigns and competing priorities at the same time.

Preferred Qualifications

• Exposure to digital marketing programs for both B2B and B2C audiences is an advantage.
• Familiarity with platforms such as HubSpot, Salesforce, Marketo, or Mailchimp is preferred.
• Understanding of conversion rate optimization and customer journey design is beneficial.
• Experience managing budgets and coordinating with external vendors is a plus.
• Professional certifications from Google, Meta, HubSpot, or similar organizations are desirable.