Digital Marketing Manager

Job Overview

The Digital Marketing Manager will be entrusted with planning, executing, and overseeing all digital marketing activities aimed at increasing brand recognition, generating leads, and enhancing audience engagement, particularly for premium, lifestyle, and design-centric brands. The position demands creativity combined with data-driven decision-making and campaign management expertise.

Key Responsibilities

• Formulate and implement a strategic digital marketing plan that supports the company's objectives.
• Administer and fine-tune online campaigns across platforms such as Google Ads, Meta Ads, Instagram, YouTube, and LinkedIn to maximize ROI and optimize budget utilization.
• Drive website traffic and efficiently convert leads into business opportunities.
• Develop, organize, and schedule captivating social media content for Instagram, Facebook, LinkedIn, and Pinterest.
• Oversee creation of photoshoots, videos, and reels that showcase active projects and the creative journey.
• Maintain consistent brand messaging, style, and online reputation.
• Interact promptly with followers, manage communication including client messages on social channels.
• Partner with internal teams to gather project narratives, customer testimonials, and innovative concepts for content creation.
• Produce engaging captions, blog articles, and marketing material tailored for digital platforms.
• Coordinate with creative professionals such as designers, photographers, and videographers to ensure superior quality outputs.
• Manage website updates with a focus on SEO optimization, consistently refresh service pages, portfolios, and blogs.
• Utilize analytics tools like Google Analytics and Search Console to monitor engagement and performance indicators.
• Identify and pursue public relations opportunities, including influencer partnerships and brand collaborations.
• Collaborate with media outlets for brand features, interviews, and promotional events including exhibitions and campaign launches.
• Track, analyze, and report monthly metrics on campaign and social channel performance, offering insights and recommendations for continuous improvement.

Skills & Qualifications

• Expertise with Meta Business Suite, Google Ads, Canva, Adobe Creative Suite, and fundamental video editing software.
• Sound knowledge of SEO, SEM, and digital content strategies.
• Strong verbal communication and creative writing capabilities.
• Keen aesthetic sensibility that complements luxury and design-focused branding.
• Highly analytical, creative, and attentive to detail.
• Self-driven, confident, with a strong orientation towards goal achievement.

Education

Possession of a Bachelor’s or Master’s degree in Marketing, Mass Communication, Digital Media, or a related discipline is required.