Digital Marketing Executive - Greater China Social Media

About the Role

Join Marina Bay Sands and elevate your career by collaborating with experts to build a rewarding path in digital marketing. As a Digital Marketing Executive focused on Greater China, you will manage and execute social media strategies across key platforms including WeChat, Weibo, RED, and Douyin. Your efforts will support content creation, campaign coordination, influencer partnerships, and performance evaluation to boost brand presence and engagement in the Greater China market.

Key Responsibilities

• Oversee daily operations and content execution for Greater China social media accounts on WeChat, Weibo, RED, and Douyin.
• Manage content calendars and coordinate posting schedules across all platforms.
• Create, translate, proofread, and localize social media content in Simplified Chinese ensuring alignment with brand messaging and campaign goals.
• Support integrated social media campaigns promoting Marina Bay Sands' hotel, dining, retail, entertainment, attractions, MICE, and loyalty programs.
• Coordinate production of creative materials such as photography and video assets required for campaigns.
• Collaborate internally for content sourcing, approvals, and campaign delivery support.
• Assist with social media activations, contests, influencer collaborations, and customer engagement efforts.
• Work with external agencies, key opinion leaders (KOLs), key opinion consumers (KOCs), and content creators to ensure timely and successful campaign execution.
• Monitor social media content performance and assess campaign results across platforms.
• Coordinate with partners on performance reports, campaign summaries, and market insights.
• Stay updated on digital trends, platform changes, and competitor activities in the Greater China region.
• Provide insights and recommendations to improve future content strategies and campaigns.
• Perform other duties assigned by management.

Qualifications and Skills

• 2-4 years’ experience in social media, digital marketing, content marketing, communications, or related areas.
• Direct experience managing Chinese social media channels: WeChat, Weibo, RED, Douyin.
• Proven ability in creating, localizing, and copywriting social media content, along with campaign implementation.
• Experience collaborating with agencies, influencers, KOLs, KOCs, or content creators is an advantage.
• Background in hospitality, tourism, luxury, lifestyle, entertainment, or integrated resorts is beneficial.
• Deep understanding of digital trends, consumer behavior, and best practices in Greater China social media.
• Fluency in written and spoken English and Simplified Chinese.
• Strong organizational and project management skills to handle multiple projects simultaneously.
• Familiarity with social media analytics tools and performance tracking.
• Proactive, detail-focused, creative, and able to thrive in fast-paced work settings.

Company Commitment

Marina Bay Sands is dedicated to fostering a diverse, equitable, and inclusive environment. We strive to provide equal career opportunities as we grow our talent pool in Singapore. Our team members strongly adhere to company policies, ethical guidelines, and workplace conduct standards.