Digital Marketing Executive

About Tiruthanikai Infra City

TIRUTHANIKAI INFRA CITY is a reputable player in the real estate and infrastructure industry, known for delivering high-quality residential and commercial properties. The company is dedicated to innovative development and customer-focused services aimed at helping clients fulfill their property investment objectives.

Role Overview

We are looking to onboard a proactive and results-driven Digital Marketing Executive who will spearhead our digital strategies, strengthen online engagement, and drive lead generation. The role requires a solid grasp of performance marketing, SEO, social media, content creation, email campaigns, and data analytics.

Key Duties

• Design and implement digital marketing campaigns that align with business objectives.
• Manage comprehensive marketing initiatives through various digital platforms.
• Discover and leverage new opportunities to boost brand recognition and attract potential clients.
• Plan and optimize paid ads on platforms such as Google Ads, Facebook & Instagram Ads, and LinkedIn Ads, focusing on metrics like CPL and ROAS.
• Execute SEO strategies including keyword research, competitor analysis, and website optimization to enhance organic reach and rankings.
• Oversee social media accounts by creating monthly content plans, producing engaging materials such as posts, videos, and campaigns, and nurturing follower engagement.
• Develop compelling content for blogs, emails, and social media consistent with brand messaging, collaborating with design teams to produce creative assets.
• Run targeted lead generation campaigns to attract property buyers, investors, partners, and corporate clients, providing actionable insights to sales.
• Plan and implement email marketing and CRM-driven customer journey campaigns, maintaining updated customer databases.
• Utilize tools like Google Analytics and Search Console to monitor performance, prepare detailed reports, and suggest data-driven improvements.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business Administration, Communications, or related disciplines.
• 1 to 4 years of practical experience in digital marketing functions.
• Proficiency in SEO, SEM, PPC, social media marketing, and content marketing strategies.
• Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and Search Console.
• Competence with email marketing software and CRM systems.
• Basic knowledge of graphic design tools such as Canva, Adobe Photoshop, and Illustrator is beneficial.

Compensation

The salary is competitive, based on standard industry norms.