Digital Marketing Executive

About Member First Credit Union

Member First Credit Union Limited ranks among Ireland's largest credit unions, operating five branches throughout North Dublin and serving over 75,000 members. The organization maintains a strong presence on social media with well-established brand recognition and is regulated by the Central Bank of Ireland.

Role Summary

Reporting directly to the Digital Marketing Officer, the Digital Marketing Executive will manage website operations, paid advertising efforts, and email marketing campaigns. This position bridges content creation, performance analysis, and data interpretation, requiring equal skill in campaign development and results evaluation. As part of a dedicated marketing team, the role offers significant visibility and direct influence on engagement with both current and prospective members.

Key Responsibilities

• Oversee and update the Member First Credit Union website using WordPress, ensuring all content reflects business goals and remains current and accurate.
• Produce and manage web content such as product descriptions, blog posts, landing pages, and member communications.
• Support initiatives aimed at enhancing SEO and Generative Engine Optimization (GEO) to boost online presence and user interaction.
• Analyze website performance and user activity to identify opportunities to enhance the member experience and increase conversion rates.
• Develop, schedule, and send out email communications including newsletters and marketing campaigns to members.
• Create compelling email content designed to aid member acquisition, retention, and ongoing engagement.
• Track the effectiveness of email campaigns and apply insights to enhance future email outreach.
• Plan, execute, and optimize paid advertising campaigns on Meta platforms, managing budgets and assessing lead generation success.
• Generate detailed reports of advertising campaigns highlighting findings and improvement suggestions.
• Design and produce digital creative assets for paid campaigns, email marketing, and website content using tools such as Canva, Adobe Express, and others approved by the company.
• Ensure all creative materials strictly adhere to Member First Credit Union's brand and visual identity guidelines.
• Prepare comprehensive marketing performance reports, analyzing results and identifying areas for boosting campaign effectiveness.
• Contribute to the planning and execution of monthly and quarterly marketing calendars.
• Assist in organizing and delivering marketing campaigns that promote business objectives and member engagement.
• Collaborate with internal departments, designers, printers, and external suppliers to support marketing initiatives and projects.
• Participate in community events, sponsorships, and activities promoting member involvement as needed.
• Carry out general marketing administrative tasks and additional duties as assigned.

Required Qualifications and Skills

• A Master’s degree in Marketing, Communications, Business, or a related discipline is preferred.
• One to two years’ experience in digital marketing, marketing communications, or a similar field; relevant internships and placements are also considered.
• Proficiency with content management systems, particularly WordPress.
• Experience with email marketing platforms and automation tools.
• Familiarity with Meta Ads Manager and knowledge of SEO and content optimization best practices.
• Skills in design software such as Photoshop, Canva, Adobe Express, or comparable tools.
• Competence in using Google Analytics or similar platforms for campaign reporting.
• Exceptional written communication and content creation capabilities.
• Strong organizational skills with ability to handle multiple tasks and deadlines efficiently.
• Effective communication and presentation skills for sharing ideas clearly.
• Analytical skills to interpret data and provide actionable recommendations.
• A genuine passion for the credit union movement and enhancing the member experience.

Location and Working Hours

This position is based at the Head Offices near the Artane Roundabout in Dublin, with some travel expected to various branches on the North Side of Dublin. The regular work schedule is from 9am to 5pm, although flexibility in hours may be required.

Compensation

The salary range offered for this role is between €30,000 and €35,000 annually, depending on experience. The position offers opportunities for yearly pay increases and bonuses based on performance.

Contact Information

For any questions, contact Mayur Surwase, Digital Marketing Officer, at Member First Credit Union via email.