Digital Marketing & Campaign Lead
Coefficient Alliances & Ventures (Coefftalent)
Riyadh, Riyadh Province, Saudi Arabia · Full Time
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- Experience
- 7–10 yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
Position Summary
Our client, a global Cards & Payments industry leader collaborating with a top bank in Jeddah, Saudi Arabia, is hiring a Digital Marketing & Campaign Lead. This role is an initial 12-month onsite contract with excellent chances for extension. The position requires 7-10 years of expertise and focuses on driving customer acquisition, product uptake, and revenue growth via comprehensive digital marketing campaigns centred on card and retail banking products.
Key Responsibilities
- Plan and implement full-spectrum marketing campaigns including Above The Line (ATL), Through The Line (TTL), and digital channels.
- Lead initiatives focused on card acquisition and product expansion.
- Develop targeting strategies with segmentation and conduct A/B testing.
- Support market launches of new and existing banking products.
- Manage and optimize paid search ads (Google Ads), display and programmatic advertising, and social media advertising to enhance customer acquisition, conversion rates, cost per acquisition, and marketing ROI.
- Create, execute, and oversee media plans and budgets, optimizing allocations across channels.
- Coordinate with external media and creative agencies as needed.
- Analyze campaign data to extract insights and report performance using dashboards.
- Conduct A/B tests and drive continual campaign improvements based on analytic outcomes.
- Collaborate with product teams, sales, distribution, and external vendors to align marketing efforts with business goals.
Required Experience and Knowledge
- 7 to 10 years in digital marketing, performance marketing, and campaign management.
- Preferred experience in banking, fintech, or card marketing sectors.
- Strong proficiency in tools like Google Ads (Search, Display, Performance Max) and social media advertising platforms.
- Experience in media buying, media planning, customer acquisition strategies, audience targeting, marketing analytics, and campaign optimization.
Engagement Details
- Employment Type: Initial one-year contract with high potential for renewal.
- Work Location: Onsite in Jeddah, Kingdom of Saudi Arabia.
- Client: Global Cards & Payments firm working with a leading bank.
- Experience Level: 7-10 years required.