Digital Marketing and Ecommerce Executive

About the Role and Company

Impact Beauty Group is a London-based enterprise focused on launching and accelerating mission-driven beauty and wellness brands across the UK and Europe. One of its portfolio brands, Manifesto Nutrition, is a wellness startup seeking a creative, ambitious, and analytical Marketing and Ecommerce Executive to help manage its direct-to-consumer channel. This role offers a hands-on opportunity to support brand growth through content creation, email marketing, and growth strategy within a fast-paced, founder-led environment, ideal for those passionate about beauty and wellness.

Key Responsibilities

• Create, edit, and publish engaging content on Instagram and TikTok platforms.
• Design visuals, including stories, posts, and brand-consistent graphics, using Canva.
• Manage content planning and scheduling with tools such as Later, Planoly, and Meta Suite.
• Stay updated on trends in beauty, wellness, TikTok, Reels, user-generated content, and cultural moments.
• Experiment with new content formats, hooks, and storytelling approaches.
• Develop cost-effective marketing initiatives, including guerrilla marketing, partnerships, and micro-influencer campaigns.
• Support influencer outreach and engage with the community to grow brand presence.
• Identify potential brand or creator partnerships, lead discussions, and execute collaborations.
• Conduct basic competitor and trend analysis.
• Collaborate with advertising agencies in creating ad content.
• Manage affiliate programs, campaign execution, and performance marketing efforts.
• Update Shopify storefront pages to reflect promotions and new product launches.
• Assist with product listings and content linking for TikTok Shop.
• Utilize Figma to create moodboards, wireframes, or make simple layout modifications.
• Create impactful email marketing campaigns and flows using platforms like Klaviyo or Shopify Email.
• Write compelling copy for email campaigns, promotions, and product narratives.
• Monitor and analyze campaign performance and suggest improvements.
• Track social media engagement, reach, and conversions to identify high-performing content and refine strategy.
• Provide weekly performance reports and actionable insights to the founder.

Candidate Profile

• Passionate about beauty and wellness culture, trends, and community engagement.
• Combines creativity with analytical skills to produce effective content and understand its performance.
• Proficient in Canva for design and social media visual creation.
• Experienced with Instagram planning and scheduling applications.
• Skilled in short-form video editing software such as CapCut or Adobe Express.
• Familiar with email marketing tools including Klaviyo or similar platforms.
• Comfortable making basic edits and managing product listings on Shopify.
• Knowledge of TikTok Shop setup and listings is advantageous but not mandatory.
• Basic familiarity with Figma software.
• Strong copywriting skills for social media and email marketing content.
• Resourceful problem solver thriving in fast-paced, startup-like environments.
• Motivated, ambitious, and eager to grow within the organization.
• Bachelor’s degree in Marketing, Business, or related disciplines is preferred.
• Attention to detail, adaptability, and a results-oriented approach.

Additional Qualifications

• Experience managing influencer gifting or outreach programs is favorable.
• Basic understanding of SEO principles.
• Comfortable with fundamental photo and video production techniques.
• Portfolio showcasing content style, including informal or personal work, is beneficial.
• Additional experience with Amazon, Meta platforms, Google Analytics 4, CRM systems, SEO tools like Semrush, and behavioral analytics such as Hotjar is appreciated.

Why Join Impact Beauty Group?

• Direct collaboration with the founder and an opportunity to influence the brand's development.
• Significant opportunities for personal and professional growth as the company expands.
• A creative workspace valuing innovative ideas and contributions.
• Flexible work environment that fosters trust and meaningful impact.
• Engagement with a mission-driven, culturally relevant beauty and wellness brand.