Digital Content & Social Media Specialist

About the Role

ALEKO is looking for a creative, detail-focused Digital Content & Social Media Specialist to develop engaging digital assets and oversee our social media presence across various channels. This full-time, onsite position in Seattle, WA involves crafting high-quality visual content supporting social media, website updates, email campaigns, digital ads, promotions, and other marketing efforts.

Responsibilities

• Oversee ALEKO's social media platforms, including scheduling posts, publishing, engaging the audience, and analyzing performance metrics.
• Develop and implement content strategies to boost brand visibility, customer engagement, and business goals.
• Create innovative social media concepts aligned with campaigns, product releases, seasonal themes, and industry trends.
• Capture, edit, and produce professional-quality photographic and video content for digital channels such as social media, websites, ads, and emails.
• Design graphic assets that maintain brand consistency across all visuals.
• Compose concise and engaging copy for social media posts, advertisements, and marketing materials.
• Manage Meta advertising campaigns including targeting, creative development, budget oversight, and performance tuning.
• Track content and campaign outcomes, providing data-driven recommendations for improvement.
• Keep up-to-date with social media trends, platform updates, and new digital marketing methods.
• Support marketing material creation as required.

Qualifications

• At least 2 years experience in content creation, social media management, digital marketing or related fields.
• Proven ability to create compelling photo, video, and graphic content for digital platforms.
• Basic graphic design knowledge covering layouts, branding, and visual storytelling.
• Experience managing social media channels including Facebook, Instagram, TikTok, LinkedIn, Pinterest, and YouTube.
• Aptitude for creatively developing and executing content concepts from start to finish.
• Strong project and time management capabilities to handle multiple tasks and deadlines.
• Self-driven with the capacity to work independently with little oversight.
• Basic copywriting and effective communication skills.
• Experience analyzing social and advertising performance data to optimize results.
• Familiarity with current social media trends, best practices, and content formats.
• Preferred proficiency in Adobe Creative Suite such as Photoshop, Illustrator, Premiere Pro, and Lightroom.
• Portfolio showcasing relevant digital content creation work is required.

Physical Requirements

This role involves extended periods seated and viewing monitors, plus occasional lifting up to 25 pounds.

Compensation and Benefits

• Annual Salary: $58,000 to $65,000
• 401(k) plan with matching contributions
• Dental, health, and vision insurance
• Employee assistance and referral programs
• Employee discounts and paid time off

Education

Bachelor's degree preferred.