Digital Content, Social and Brand Strategist

Role Overview

Are you passionate about creating and telling compelling brand stories, crafting impactful social media strategies, and making a meaningful impact locally and internationally? This role offers an exciting opportunity to join a dynamic team focused on shaping Singapore's industrial landscape through innovative digital marketing and content strategies.

Key Responsibilities

• Formulate detailed brand strategies and content blueprints that communicate effectively with corporate partners and the broader public across digital and traditional platforms, including occasional offline campaigns.
• Produce captivating content tailored for websites, social media, and digital marketing efforts that resonate with various stakeholder groups.
• Implement SEO best practices while optimizing content for generative AI platforms and AI-powered search technologies.
• Manage multiple projects and campaigns efficiently within a fast-paced setting, balancing timelines, budgets, and deliverables professionally.
• Maintain alignment of all content and marketing campaigns with JTC's brand guidelines, adjusting tone appropriately for diverse audiences.
• Stay updated on industry trends, platform changes, AI advancements, and emerging content formats and methodologies.
• Analyze social media and campaign performance data to provide actionable insights and optimize strategies across traditional and AI-driven channels.

Candidate Profile

• Educational background in Marketing, Communications, Business, or an equivalent field.
• At least 5 to 7 years of experience in brand strategy, content marketing, or social media management, with proven skills in engaging both B2B and B2C audiences.
• Deep understanding of social media platforms, content marketing, SEO, and a history of successful campaigns targeting varied audiences.
• Familiarity with generative AI tools and ability to craft content suited for AI-powered search and discovery.
• Adaptability to shifting market dynamics, algorithm changes, and new AI technologies.
• Proficiency in social media management software, analytics tools like Google Analytics and platform insights, SEO software, and Microsoft Office applications.
• Versatile content creation skills across written, visual, and video formats, with an understanding of basic design principles.
• Strong communication and interpersonal skills in English, able to engage effectively with corporate leadership and the general public.
• Motivated, results-focused with strategic and creative problem-solving abilities driven by data analysis.
• Collaborative team player as well as capable of working independently.
• Experience with influencer collaborations, community engagement, and stakeholder relationship management is a plus.