Deputy Manager, International Leisure (Americas, Europe & Oceania)

Role Overview

The Deputy Manager, International Leisure, plays a crucial role in the tourism sector by leading teams focused on South Asia, Middle East, and long-haul markets. This position involves cultivating a robust sales pipeline, increasing visitor numbers to the island, and boosting revenue. Collaborating with team members, the role demands planning and executing successful co-marketing strategies with various trade partners and stakeholders.

Key Responsibilities

• Assist the Unit Head in implementing strategies that drive visitor and revenue growth.
• Mentor and guide team members on market strategies, execution, performance tracking, budget adherence, forecasting, and optimizing business mix.
• Create and implement impactful sales initiatives to elevate Sentosa's profile as a premier destination.
• Establish and nurture strong communications and relationships with both internal teams and external partners for shared success.
• Prospect and engage new and existing accounts through direct contact, meetings, and site visits as needed to surpass visitor and revenue objectives.
• Expand and manage the account portfolio, handle incoming sales leads, and finalize deals across all Sentosa sales channels including the B2B platform.
• Represent Sentosa at trade shows, travel events, and related business functions.
• Organize and lead familiarization trips and site inspections for clients such as travel agents and event organizers.
• Conduct sales trips, roadshows, and trade exhibitions in target markets actively.
• Develop and deliver persuasive presentations about Sentosa’s offerings.
• Prepare comprehensive business documentation including proposals, trip reports, presentations, and contracts.
• Present findings and strategic proposals efficiently to senior leaders and large groups.
• Enhance product marketing initiatives to boost brand awareness and visibility.
• Collaborate with travel trade partners, wholesalers, agents, and media on cooperative marketing and promotions.
• Monitor market trends and identify opportunities to strengthen Sentosa’s market position.
• Develop and execute quarterly action plans informed by market data and long-term strategic goals.
• Leverage available systems to proactively manage and track client accounts.
• Deliver detailed market analysis reports on a weekly, monthly, quarterly, and annual basis.

Candidate Profile

• Holds a degree in Sales, Marketing, or Business Administration.
• At least five years of relevant experience in tourism or travel sectors with a demonstrated record of sales success.
• Skilled in preparing leisure travel itineraries and handling group contract proposals.
• Strong organizational abilities coupled with consistent follow-up skills.
• Numerically proficient with advanced analytical skills.
• Excellent written and verbal communication skills in English and Chinese.
• Ability to analyze business metrics and competitive landscapes effectively.
• Capable of working both autonomously and collaboratively within a team environment.
• Willingness to travel and work during weekends and public holidays when required.
• Displays a proactive, self-driven attitude with a focus on achieving results.