Deputy General Manager - Digital Marketing

Role Summary

This strategic leadership position is based in Bengaluru, India, offering an opportunity to lead digital growth and customer engagement efforts at Max Fashion India. The Deputy General Manager will spearhead digital customer acquisition, retention, and lifecycle marketing activities to enhance business profitability and customer lifetime value.

Responsibilities

• Formulate and implement a comprehensive digital growth strategy across paid and owned marketing platforms.
• Lead performance marketing campaigns on major platforms such as Meta, Google, YouTube, affiliates, marketplaces, and emerging channels.
• Optimize key performance metrics including customer acquisition cost, return on ad spend, and media efficiency.
• Manage campaign planning, budget distribution, forecasting, and ongoing performance tracking.
• Explore scalable growth opportunities using experimentation, audience targeting expansion, funnel improvements, and creative optimization.
• Design and execute CRM and retention tactics across channels like Email, SMS, WhatsApp, Push Notifications, and App engagement.
• Develop customer lifecycle programs encompassing onboarding, activation, loyalty, reactivation, and win-back strategies.
• Utilize segmentation and personalization based on behavioral and transaction data to boost engagement and retention.
• Implement automated lifecycle marketing journeys generating measurable revenue uplift.
• Collaborate with analytics and technology units to enhance attribution models, customer tracking, and reinforce first-party data usage.
• Promote optimization and adoption of CRM and marketing automation tools.
• Create dashboards and reports to monitor acquisition, retention, cohort analyses, and customer health metrics.
• Use data-driven insights to refine campaign performance and strategic directions.
• Work closely with creative, content, product, category teams, and senior leadership to align marketing initiatives with business objectives.
• Build and lead a skilled Digital & CRM Marketing team emphasizing accountability, innovation, and continuous improvement.
• Establish structured processes and performance management practices within the marketing team.

Key Performance Indicators

• Growth in digital revenue contribution
• Enhanced efficiency in customer acquisition cost, return on ad spend, and overall marketing effectiveness
• Improved customer retention, repeat purchase rates, and lifetime value
• Effective CRM-driven revenue and engagement results
• Operational excellence and process improvements
• Development and empowerment of team capabilities

Qualifications and Experience

• MBA from a well-recognized institute is preferred.
• 10 to 14 years of substantial experience in digital marketing, growth marketing, and CRM within e-commerce, direct-to-consumer, phygital, or consumer internet sectors.
• Proven expertise in scaling digital growth and retention programs in fast-paced, high-growth companies.
• Hands-on knowledge of performance marketing platforms, CRM ecosystems, marketing automation, and data analytics tools.
• Experienced in managing significant marketing budgets tied to revenue outcomes.

Additional Information

• Grade: M2-A
• Work Location: Bengaluru, India (Onsite role)

Interested professionals are invited to apply for this position to join a dynamic and evolving retail brand's digital marketing leadership team.