Dealer Performance Specialist - Western Canada

About Audi RED

Audi RED is a cutting-edge joint venture between BIMM Management Group, a Toronto-based digital and technology leader, and Audi, renowned for premium mobility innovations. This initiative serves as the premier digital technology hub for Audi across North America, focusing on excellence, innovation, and technology-driven customer experiences. It bridges agency expertise and product delivery, enhancing service design and digital solutions.

Role Overview

We seek an experienced Dealer Performance Specialist located in Western Canada (British Columbia, Alberta, Saskatchewan, or Manitoba), aligned with the Western Canada timezone. This role focuses on supporting a network of OEM auto dealerships across North America by facilitating collaboration between field teams, Audi dealer management, internal teams, and third-party vendors. Key responsibilities include program enrollment, training, issue resolution, and performance monitoring to optimize conversion rates.

Key Responsibilities

• Act as a vital liaison connecting dealers, field representatives, third-party vendors, and internal stakeholders to promote clear communication and collaboration.
• Manage dealer enrollments in programs related to the oADD platform.
• Deliver training and provide ongoing support on platform use, analytics, and related programs.
• Become a subject matter expert on the oADD program and platform to provide authoritative guidance and coaching.
• Resolve issues arising between dealers, business-to-business (B2B), and business-to-customer (B2C) interactions.
• Continuously track and enhance performance metrics concerning assigned dealers and related brand website activities.
• Support field teams by raising awareness and educating stakeholders about the program.
• Conduct quality assurance checks to ensure website content accuracy, relevance, and alignment with brand messaging.
• Optimize website content for search engine performance, including keyword integration and adherence to SEO best practices.
• Analyze website user behavior to boost conversion rates and improve customer experiences.
• Keep website content current by updating outdated materials and adding fresh, relevant information.
• Perform regular keyword research to identify new content opportunities based on trends and user intent.
• Use analytics tools to monitor content effectiveness in driving traffic and conversions.
• Evaluate content’s impact on user experience to ensure engaging and seamless website navigation.
• Ensure all content complies with legal standards and maintains high accuracy and authenticity.

Required Qualifications

• Minimum of five years’ experience in website management, digital marketing, or related disciplines.
• Proficient with web analytics platforms like Google Analytics and Adobe Analytics to assess website performance data.
• Solid understanding of SEO techniques, including both on-page and off-page optimization strategies.
• Experience working with content management systems (CMS), website optimization tools, and customer relationship management (CRM) systems such as Salesforce.
• Strong analytical skills for interpreting data, generating insights, and applying data-driven strategies to improve website outcomes.
• Proven ability to establish and monitor KPIs relating to site traffic, user engagement, and conversion rates.
• Familiarity with digital marketing tactics such as PPC, social media campaigns, content marketing, and email marketing.
• Understanding of how diverse marketing channels influence website performance and online presence.
• Knowledge of UX/UI best practices to refine site usability and enhance conversion.
• Capability to conduct usability testing and incorporate user feedback to optimize website design and functionality.
• Experience managing web projects involving cross-functional coordination and overseeing site updates and launches.
• Strong leadership and communication skills to manage dealer relationships, define goals, and drive performance.
• Effective problem-solving skills with adaptability toward evolving technologies and industry trends.

Preferred Qualifications

• Certifications in web analytics, SEO, digital marketing, or project management are advantageous.
• Fluency in English and Mandarin is a plus.

Employee Benefits and Culture

• Generous paid vacation and additional holiday shutdowns to promote work-life balance and employee wellbeing.
• Comprehensive premium health benefits alongside allowances for home office setup.
• A collaborative and engaging company culture with regular team events and an emphasis on having fun.
• Remote-first work environment with opportunities to utilize a shared office space in Toronto for those preferring onsite work.

Additional Information

Audi RED fosters an inclusive, accessible workplace and is an equal opportunity employer. Recruitment and interview accommodations can be arranged upon request. The position offers a salary range of 70,000 to 85,000 CAD annually, adjusted for location, skills, and experience, supplemented by comprehensive benefits and paid leave. The hiring process is human-driven without AI screening technologies.