Customer Marketing Manager - Crypto

Role Overview

Join Betsson Group as a Customer Marketing Manager focused on cryptocurrency markets and brands. In this role, you will be pivotal in advancing user acquisition, refining the player experience, and pioneering growth strategies specific to crypto gaming within a dynamic international setting.

Key Responsibilities

• Develop and execute B2B and B2C strategies that bring crypto marketing plans to life and fuel expansion in crypto markets and brands.
• Enhance the conversion funnel covering wallet connection, deposits, the first bet, and repeated gameplay.
• Lead performance-driven campaigns through affiliates, influencers, paid media, and strategic partnerships.
• Partner with CRM teams to create crypto-targeted lifecycle marketing efforts including VIP, reloads, and player retention.
• Identify and test innovative acquisition channels tailored to crypto-native audiences.
• Serve as the commercial liaison among Marketing, Product, Payments, Risk, and Compliance departments.
• Offer key commercial insights impacting Crypto payment user experiences, bonus structures, promotions, and revenue-impacting product prioritization.
• Stay informed on market trends, competitive landscape, and regulatory changes to uncover risks and growth opportunities.

Candidate Profile

• At least two years of experience in the iGaming sector with a focus on commercial and crypto/blockchain operations.
• Demonstrated success in driving user acquisition and revenue growth.
• In-depth knowledge of crypto casinos and sportsbooks.
• Detail-oriented, reliable, and self-driven professional.
• Strong English communication and interpersonal abilities.
• Comprehensive understanding of cryptocurrencies, blockchain technology, and digital wallets.
• Ability to navigate uncertainty and thrive in early-stage, scaling business environments.

Why Work at Betsson Group?

Working at Betsson Group is an exhilarating experience akin to a rollercoaster, marked by fast pace and constant innovation. With over 2,800 employees representing more than 75 nationalities spanning global offices, including 1,500 colleagues based in Malta, you will encounter continuous challenges and opportunities for professional growth. The culture embraces diversity and creativity, making it an exciting place for those who enjoy pushing limits in a collegial environment.