CRM Marketing Specialist

About the Role

Adore Me, now part of Victoria's Secret & Co. (NYSE: VSXY) since December 2022, is searching for a CRM Campaign Strategy Lead who will be responsible for the entire strategy, planning, and vision of our CRM communication channels including email, SMS, and push notifications. This role requires transforming marketing objectives, customer insights, product goals, and commercial targets into clear and actionable briefs for creative and content divisions. Acting as an essential link between Merchandising, Marketing, Creative, Analytics, and CRM Operations groups, the candidate will ensure every communication supports business goals, strengthens brand identity, and boosts customer interaction and conversions.

Key Responsibilities

• Manage the CRM communication schedule spanning Email, SMS, Push notifications, and other channels, turning business goals, merchandising plans, product launches, and branding campaigns into integrated customer communication strategies.
• Formulate CRM strategies aimed at enhancing engagement, conversion rates, customer retention, and maximizing lifetime customer value.
• Work closely with Merchandising to grasp product advantages, customer demands, and business priorities, translating these into precise campaign plans, value propositions, and messaging frameworks.
• Develop clear, concise campaign briefs that align teams on objectives, target demographics, insights, key messages, storytelling elements, and success metrics, empowering creative and content teams to excel.
• Function as the primary contact connecting Merchandising, Brand, Creative, Analytics, Marketing, and CRM Operations to ensure consistency in priorities, timelines, and goals of campaigns.
• Guarantee CRM communications consistently uphold brand positioning while driving business objectives and offering a seamless customer experience across channels.
• Collaborate early with Creative and Marketing to anticipate required content and assets, optimizing campaign impact.
• Partner with CRM Analysts to identify key performance factors, extract customer insights, and continuously refine messaging, segmentation, personalization, and campaign outcomes.
• Promote a culture of experimentation, continuous improvement, testing, and benchmarking by leveraging data, customer insights, and new technologies.

Qualifications

• Between 2 to 4 years’ relevant experience in CRM, email marketing, campaign planning, content strategy, merchandising, brand marketing, or related areas.
• Bachelor's degree in marketing, data analytics, or a closely related discipline.
• Strong knowledge of ecommerce marketing, customer engagement, merchandising, and CRM best practices.
• Proven skills in devising campaign strategies and briefing creative teams across marketing platforms.
• Excellent storytelling capability, able to convey product features, customer insights, and business priorities into engaging communications.
• Data-driven approach, including experience using analytics, testing, and performance data to guide marketing decisions.
• Experience working collaboratively with Creative, Merchandising, Analytics, Brand, and Marketing teams.
• Outstanding communication, project coordination, stakeholder management, and organizational prowess, with meticulous attention to detail.
• A strong passion for customer experience, creative innovation, retail merchandising, and developing top-tier marketing communications.
• Availability to be onsite at the Tribeca office on Mondays, Tuesdays, and Thursdays.