CRM Manager (m/w/d) - Onsite/Home Office

About Inkster GmbH

Inkster GmbH is a dynamic company founded in June 2021, consisting of a motivated 10-person team passionate about innovation and distinctive tattoo-based fruit products. Having swiftly risen to become the market leader in Europe, Inkster currently sells its products across six international markets and is committed to expanding its recognition as a modern, beloved brand.

Role Overview

We are looking for a committed CRM Manager to join our team immediately. You will have a deep enthusiasm for customer experience, data-driven marketing, and CRM strategies. This role blends analytical skills with creativity to design and optimize campaigns, newsletters, and fresh initiatives. Your efforts will drive sustainable improvements in customer journeys, engagement, and satisfaction through email marketing and automated communications.

Key Responsibilities

• Plan, create, and continually enhance innovative email and SMS campaigns aligned to the full customer journey.
• Design new automations and customer flows, evaluate their performance, and improve based on key performance indicators.
• Analyze customer behavior data to derive actionable ideas for CRM campaigns, journeys, and retention strategies.
• Collaborate with Customer Support to maintain and ensure the excellence of customer communications, keeping support agents and AI systems up to date.
• Identify recurring customer concerns and craft processes, content, and solutions that elevate the overall customer experience.
• Examine metrics such as repurchase rate, customer lifetime value, Trustpilot ratings, and satisfaction, using these insights to implement targeted improvements.
• Work closely with Performance Marketing, Design, Content, and Product teams to integrate customer feedback into new campaigns, products, and processes.

Qualifications and Skills

• Proven experience in CRM, customer experience, customer success, or email marketing, preferably in e-commerce or direct-to-consumer brands.
• Ability to blend analytical thinking with creativity to identify and implement improvements both quantitatively and qualitatively.
• Strong sensitivity towards modern design, aesthetics, branding, and visual communication.
• Good understanding of customer journeys with a focus on long-term engagement and retention.
• Familiarity with CRM tools such as Klaviyo, and creative software like Photoshop or Canva; experience with helpdesk platforms like Gorgias or Zendesk is advantageous.
• Organized, self-driven, and pragmatic approach to project execution.
• Enthusiastic about improving processes, shouldering responsibility, and utilizing contemporary AI tools effectively.
• Excellent proficiency in German; English language skills are a plus.

Benefits

• Provision of the latest Apple devices for work.
• Significant creative freedom and responsibility from day one.
• Direct impact on the growth of a rapidly expanding international love-brand.
• Flexible working arrangements combining our Hamburg office and remote/home office options.
• A young, motivated team with swift decision-making processes.
• Opportunity to visibly showcase your contributions.
• Deep insights into the growth strategy of a modern e-commerce company.

Application Process

We value straightforwardness and efficiency. Please send us your resume accompanied by a brief letter explaining why you are the perfect fit for this role. We look forward to your application! 🚀