CRM Executive - Max Mara

Company Overview

With a rich legacy spanning over 70 years, Chalhoub Group stands as a leading partner and innovator in luxury experiences across the Middle East. Handling a portfolio exceeding 10 proprietary brands and collaborating with over 400 international luxury names, the Group operates within fashion, beauty, jewelry, watches, eyewear, and lifestyle sectors. Delivering seamless omnichannel shopping through 950+ stores, online platforms, and apps, Chalhoub fosters innovation through its incubator, The Greenhouse, supporting startups regionally and globally.

Rooted in values of diversity, inclusion, and future readiness, the Group comprises over 16,000 professionals across eight Middle Eastern countries, with recognition as a Great Place to Work®. Sustainability anchors its strategy, committed to people, partners, and the environment, aligned with United Nations standards and aiming for Net Zero emissions by 2040.

Role Summary

The CRM Executive for Max Mara is responsible for driving client relationship initiatives, ensuring personalized engagement across omnichannel platforms related to seasonal collections, product launches, and boutique events. The role requires strong collaboration with Retail, Marketing, and E-commerce teams, along with frequent visits to physical stores to stay aligned with the retail experience. Immediate ownership of CRM activities and efficient execution are expected.

Key Responsibilities

• Manage and update customer databases across stores, monitoring critical KPIs on weekly to quarterly intervals for both back-of-house and front-of-house operations.
• Implement and oversee ECRM strategies and customized communication plans utilizing omnichannel tools such as SMS and newsletters.
• Handle technical and reporting aspects using platforms like Salesforce Marketing Cloud (SFMC), Looker, and PowerBI.
• Liaise with store leadership, e-commerce, and buying teams to ensure cohesive CRM operations.
• Take charge of the CRM client engagement calendar to coordinate campaigns and communications.
• Maintain communication and collaboration with key CRM stakeholders at regional and global levels.

Candidate Profile

• Possesses 3 to 5 years of CRM experience, ideally within luxury retail or related premium segments including fashion, beauty, jewelry, or hospitality.
• Proficient in CRM platforms such as Salesforce, PowerBI, Looker, Adobe Campaign, or equivalents.
• Strong analytical capabilities, skilled with Microsoft Excel and various reporting technologies.
• Experienced in customer segmentation, marketing automation, and omnichannel CRM implementation.
• Demonstrates authoritative stakeholder management abilities, balancing strategic insight with practical execution.
• Effective communicator and collaborative team player across diverse functions including Retail, E-commerce, and Buying.
• Excellent project management skills, adept at coordinating multiple workstreams and stakeholders.
• Flexible and adaptable, willing to make regular store visits within the UAE as needed.
• Capable of training and presenting to retail teams to enhance CRM understanding and adoption.
• Background in fashion or jewelry preferred to align with awareness of seasonality, product knowledge, and strategic planning.

What We Offer

Joining Chalhoub Group means transforming your career goals into achievements through stimulating experiences, continuous learning, and diverse opportunities including internal mobility. The Group provides a competitive benefits package featuring healthcare, child education support, flexible and remote work arrangements, alongside exclusive employee discounts.

Diversity and Inclusion

We champion the power of diverse perspectives and backgrounds to innovate and delight our customers. Chalhoub Group is committed to equal opportunity employment, ensuring all applicants are considered fairly without discrimination based on gender, age, race, religion, nationality, or disability status.