CRM Executive, Growth & Marketing

About Zofeur

Zofeur is the first on-demand personal chauffeur service in the region, providing professional drivers on flexible terms such as by the minute, hour, day, or month. The service supports everyday transport needs across Dubai, Abu Dhabi, and Sharjah, including school trips, airport drop-offs, garage handovers, and RTA inspections.

The company was built on the idea that chauffeur support, once seen as a luxury, should be a practical everyday convenience. As the business expands quickly, it is looking for motivated people who can contribute to that growth.

Role overview

The company is hiring a CRM Executive for Growth & Marketing to help manage customer communication and lifecycle activity across the Zofeur app and the Zofeur Black subscription offering.

The role focuses on planning and delivering CRM campaigns across the customer journey to improve activation, engagement, repeat bookings, and win-backs through targeted messaging based on customer data.

This is a practical, execution-led position that involves campaign setup, segmentation support, and communication across multiple channels. You will work closely with the Growth, Creative, and Product teams to keep customer interactions consistent and effective at every stage.

The ideal candidate is detail-focused, comfortable taking ownership of execution, and able to perform well in a fast-moving environment where testing, data, and ongoing improvement shape the work.

Key responsibilities

• Launch onboarding journeys that encourage new users to complete their first ride with Zofeur.
• Assist with retention and engagement efforts aimed at increasing ride frequency and repeat bookings.
• Execute win-back campaigns for inactive or low-frequency users using defined audience groups.
• Help manage lifecycle messaging for Zofeur Black subscribers, including engagement and renewal communication.
• Deliver CRM communications across push notifications, in-app messages, WhatsApp, SMS, and email.
• Configure and schedule campaigns through CRM and engagement tools.
• Create and update customer segments using behavioral and usage information.
• Support A/B testing for message copy, send timing, and creative variations.
• Contribute to referral and loyalty campaign execution.
• Track campaign outcomes and prepare simple reports with key takeaways.
• Coordinate with creative and content teams to ensure campaigns go live accurately and on time.
• Maintain data quality, perform campaign checks, and verify correct execution across all platforms.
• Help manage campaign calendars and delivery timelines.
• Support enhancements to automated journeys under the direction of the Growth & Marketing Manager.

Qualifications

• Two to four years of experience in CRM, lifecycle, or marketing execution, preferably in a B2C or app-based environment.
• Practical experience running multi-channel campaigns through push, in-app, WhatsApp, SMS, and email.
• Comfort using CRM or engagement platforms in a hands-on capacity.
• Ability to build segments and work with behavioral and usage data.
• Strong attention to detail with disciplined campaign QA and execution habits.
• Capability to read campaign performance and turn it into clear, useful reporting.
• Good communication skills and the ability to collaborate effectively with creative, content, and product teams.

Bonus experience

• Hands-on exposure to Braze.
• Working knowledge of HubSpot.
• Background in mobility, on-demand, or marketplace apps.
• Experience with lifecycle automation and journey design.
• Familiarity with subscription or membership engagement.