CRM Email and Marketing Specialist

About YETI

YETI is dedicated to enhancing outdoor experiences by providing premium gear for adventurers, emphasizing meaningful, exceptional work alongside a collaborative team to support customers' needs.

Role Overview

This position involves meticulous execution and ongoing enhancement of lifecycle marketing campaigns, particularly email and SMS communications, ensuring relevance and consistent performance throughout the customer lifecycle.

Key Responsibilities

• Manage and execute lifecycle email and SMS campaigns including welcome series, abandoned cart and browse messaging, and post-purchase follow-ups for the US market.
• Continuously improve lifecycle programs by updating creatives, refining target segments, and optimizing based on campaign results.
• Generate weekly performance reports, analyze trends, and propose tactical improvements.
• Support and implement A/B and multivariate testing to refine messaging, creative content, frequency, and targeting strategies.
• Collaborate with marketing, creative, and customer experience teams to ensure unified and coherent customer messaging.
• Coordinate with customer support teams on transactional and service messages for a seamless customer journey.
• Work closely with marketing technology providers to guarantee precise audience segmentation, data integration, and campaign execution within the email service platform.
• Oversee full campaign deployment processes including setup, quality assurance, testing, tagging, and launch.
• Maintain comprehensive campaign calendars and documentation for cross-team visibility.
• Ensure accuracy in segmentation, links, tracking, and overall campaign setup.
• Propose new lifecycle journey ideas based on data insights and customer engagement trends.

Candidate Profile

• Possesses a bachelor’s degree or equivalent experience in online marketing, marketing communications, or related fields.
• Minimum two years of hands-on experience in email or digital marketing roles.
• Proficient with enterprise-level email service providers such as Braze, Bluecore, or Salesforce Marketing Cloud.
• Capable of designing and implementing email (HTML) and SMS marketing campaigns.
• Detail-oriented and adept at managing several projects simultaneously.
• Experienced in leveraging data analysis to drive campaign optimizations.
• Knowledgeable about A/B testing approaches and campaign performance measurement.
• Experienced in working collaboratively with cross-functional teams and various stakeholders.
• Preferred familiarity with analytics and reporting tools like Google Analytics, Tableau, and Segment.
• Strong communication skills, both written and verbal.
• Demonstrates a proactive, positive approach and eagerness to develop within lifecycle marketing.

Workplace and Diversity Commitment

YETI values diversity, equity, and inclusion, providing equal employment opportunities without discrimination based on personal attributes and offering accommodations for applicants with disabilities upon request.