Creative Strategist (TikTok Shop)

About the Role

We are seeking a Creative Strategist specialized in TikTok Shop, based in Germany, to join a dynamic, remote-first team that integrates creativity, performance marketing, and social commerce to foster significant business expansion. This role is responsible for leading the creative direction across TikTok channels, including organic posts, paid advertisements, and TikTok Shop, aiming to amplify customer acquisition and conversion rates.

Key Responsibilities

• Lead the creative vision for TikTok organic content, paid campaigns, and TikTok Shop initiatives to increase audience engagement and revenue.
• Conduct comprehensive research on TikTok trends, competitor content, consumer insights, and platform data to discover new creative opportunities and effective content formats.
• Develop scalable creative concepts, messaging frameworks, scripts, hooks, and campaign guidelines tailored to various stages of the customer journey.
• Design and execute structured creative testing strategies, continuously analyzing performance across multiple variables including messaging, formats, creators, and storytelling techniques.
• Collaborate closely with product marketing teams, paid media specialists, creators, video editors, and other stakeholders for launching and optimizing high-impact creative campaigns.
• Create platform-appropriate content strategies that blend authentic storytelling with strong commercial objectives and direct-response tactics.
• Contribute to TikTok Shop's expansion by crafting conversion-optimized creatives enhancing product discovery, engagement, click-through rates, and purchase likelihood.
• Analyze campaign performance data regularly and apply insights swiftly to boost engagement, retention, conversion rates, and overall campaign effectiveness.

Candidate Requirements

• Minimum of five years’ experience in creative strategy, performance marketing, growth marketing, or direct-to-consumer content development, with extensive knowledge of TikTok and TikTok Shop.
• Demonstrated success in creating high-performing short-form content and direct-response campaigns backed by a solid portfolio.
• In-depth understanding of TikTok’s ecosystem, including trends, creator networks, paid ads best practices, shopper behavior, and native content formats.
• Experience conceptualizing both organic and paid social media campaigns focused on performance and audience engagement.
• Strong grasp of creative testing techniques, with proven ability to analyze data and optimize creative materials.
• Profound knowledge of consumer psychology, storytelling, brand building, video content, and conversion-focused messaging.
• Excellent communication and collaboration skills for effective teamwork within remote and cross-functional environments.
• Highly proactive, creative, analytical, and enthusiastic about emerging social media trends, digital culture, and performance marketing.

Perks and Benefits

• Fully remote role with flexibility to work from anywhere within Europe.
• Opportunity to influence and scale impactful TikTok marketing and social commerce efforts.
• Fast-paced, collaborative, and performance-driven international workplace.
• High ownership and creative freedom with direct impact on marketing strategies.
• Collaboration with skilled marketing, creative, and growth teams.
• Continuous professional development opportunities within a fast-growing digital commerce organization.
• Cultural environment emphasizing innovation, experimentation, learning, and measurable results.

Additional Information

This job is posted by an intermediary platform that uses AI to streamline candidate selection by matching qualifications objectively before sharing the shortlist with the employer. The final selection process, including interviews and assessments, is conducted by the hiring company directly. Data privacy is maintained in compliance with applicable laws, including GDPR, and AI supports parts of the recruitment process without replacing human judgement.