Creative Strategist - Paid Social Marketing

Overview

This opportunity is provided by a partner firm seeking a Creative Strategist specializing in paid social campaigns for fast-scaling eCommerce brands based in the United States. The role focuses on developing innovative paid social strategies across platforms like TikTok and Meta, combining creativity, consumer insights, and performance metrics to produce impactful campaigns.

Key Responsibilities

• Develop and lead creative strategies for paid social advertising on Meta and TikTok aimed at increasing engagement and conversions.
• Convert product knowledge and customer insights into convincing creative hooks, messaging frameworks, and ad scripts.
• Work collaboratively with editors, designers, and creative teams to realize compelling content aligned with campaign goals.
• Analyze campaign data to identify optimization opportunities and refine creative direction for improved performance.
• Stay abreast of the latest trends, cultural moments, and platform updates to craft relevant and attention-grabbing ads.
• Oversee feedback processes across multiple accounts to ensure continuous creative improvement and alignment with targets.
• Lead and mentor a team of editors and content creators to drive quality content production and teamwork.
• Ensure all creative materials adhere to brand guidelines, platform standards, and performance targets.
• Maintain effective client communication to keep projects synchronized and on track.

Required Qualifications and Skills

• Experience in creative strategy roles within performance marketing agencies, eCommerce brands, or similar dynamic environments.
• Comprehensive understanding of UGC, social-first content strategies, and ads designed for conversion.
• Expertise with Meta and TikTok advertising ecosystems, including their unique creative and performance nuances.
• Strategic thinking focused on hooks, storytelling, and messaging techniques.
• Analytical capability to interpret campaign metrics and back creative decisions with data insights.
• Proven abilities in managing content production workflows and collaborating effectively with creative personnel.
• Familiarity with video editing software like Premiere Pro or strong aptitude in communication with editors regarding production processes.
• Effective copywriting skills that produce compelling marketing messages.
• Excellent organizational skills managing multiple priorities, timelines, and feedback cycles.
• Proactive and communicative with a strategic mindset and enthusiasm for ongoing improvement.
• Deep knowledge of consumer psychology, digital culture, and emerging trends in social media.

Benefits and Work Environment

• A results-driven, high-performance culture emphasizing creativity and continuous growth.
• Fully remote position with flexible scheduling options.
• Competitive compensation package including performance bonuses.
• Support for professional development including access to books, courses, and training resources.
• Meaningful opportunity to influence the growth of prominent eCommerce brands.
• Career advancement prospects within a rapidly expanding marketing team.
• A collaborative setting that values innovative ideas and strategic input.

Additional Information

This position is managed by a partner company handling all applications and subsequent processes. Our platform uses AI-powered matching technology to efficiently identify top candidates, but final hiring decisions and further steps like interviews are conducted directly by the employer. Applicants acknowledge data processing under applicable privacy regulations when applying. AI tools may assist recruiters but do not replace human judgment.