Creative Strategist - Growth Marketing

Overview

Join Canva's innovative team as a Creative Strategist focused on growth marketing in Germany. Operating from Berlin with a hybrid work arrangement, this position blends creativity, data insights, and cultural understanding to accelerate user expansion through paid and organic channels.

Role Responsibilities

• Manage the end-to-end creative process including research, briefing, production, editing, and performance analysis, collaborating with both regional and global teams to develop user insight-driven ideas.
• Examine performance dashboards to identify successful campaigns, resolve underperforming initiatives, and design creative experiments alongside analytics teams.
• Lead creative strategies for organic and paid social media tailored to German audiences across platforms such as Meta, TikTok, Instagram, and emerging channels, building content frameworks based on performance data and cultural trends.
• Oversee user-generated content and localization efforts, ensuring all creator content aligns with brand standards and platform requirements, while incorporating cultural fluency.
• Liaise between in-house teams and agency partners including media buyers, data scientists, and regional leadership to synchronize creative vision and execution.
• Assist in conversion rate optimization (CRO) initiatives to enhance acquisition funnels for higher engagement and conversions.

Candidate Profile

• Proven hands-on expertise in creative strategy or performance marketing with measurable success in producing effective creative assets.
• In-depth understanding of native platform formats and rigorous application of testing methodologies to refine creative outputs.
• Strong familiarity with the German market backed by fluency in German and English, with additional language skills considered advantageous.
• Experienced in briefing and refining creative assets within collaborative sprint cycles.
• Data-savvy with confidence using performance dashboards, marketing mix modeling (MMM), and attribution frameworks to inform strategy.
• A growth-oriented mindset with analytical curiosity and adaptability to ambiguous situations.

About the Team

The Europe Marketing Group at Canva leverages creativity and data-driven insights to fuel market-specific growth across diverse areas including performance marketing and community engagement. The team emphasizes experimentation, excellence in creative development, and deep local market knowledge.

Benefits & Perks

• Equity opportunities allowing participation in Canva's growth.
• Inclusive parental leave policy supporting all types of parents and caregivers.
• Annual Vibe & Thrive stipend to enhance well-being, social connections, and office setup.
• Flexible leave policies enabling personal recharge and positive impact.

Additional Information

Hiring decisions will be based on your experience, skills, and capacity to contribute to Canva’s culture. Applicants are encouraged to share their preferred pronouns and request any needed accommodations for the interview process. Interviews will be conducted virtually. Canva values diverse skills and backgrounds and encourages all interested candidates to apply, even if not meeting every listed criterion.