Creative Strategist for Italian Market (m/f/d) - Full Time, Onsite in Hamburg

About SHEKO

Starting as an online shop, SHEKO has rapidly grown into one of Germany's leading Health & Nutrition brands, offering products like Balance Shakes, Collagen, Probiotics, and Supplements now available in stores such as dm, Rossmann, and Müller. The company is owner-run, profitable, and focused on continued expansion with the next target market being Italy. You will take the lead as the creative force driving this Italian launch.

Role Overview and Responsibilities

• Design and manage 10–20 creative experiment batches weekly across platforms including Meta, Google, and YouTube to maintain a steady flow of effective marketing assets.
• Handle the full creative lifecycle—from market research, forming hypotheses, briefing creatives through to production handover and performance analysis of ads.
• Deeply understand the Italian consumer, capturing cultural nuances in aesthetics, tone, lifestyle, and eating habits to craft creatives that genuinely resonate beyond mere word translation.
• Continuously benchmark Italian creative performance against established German strategies, adapting or innovating as necessary, while providing weekly insights on market comparisons.
• Collaborate closely with paid social buyers, paid search managers, video editors, and freelance creators to optimize for new customer revenue aligned with target ROAS and proactively tackle creative fatigue with innovative approaches.

Required Qualifications

• Native-level Italian proficiency with an intuitive understanding of Italian culture, media, and consumer behavior.
• Professional experience as a Creative Strategist, Performance Creative, or related role within D2C or e-commerce sectors.
• Strong data-driven mindset with expertise interpreting ROAS, CTR, hook rates, and winning-angle metrics rather than relying on intuition.
• Excellent briefing capabilities, capable of producing hooks, scripts, and creative tickets that enable smooth editorial and design workflows.
• Highly organized, self-motivated, and capable of maintaining high output independently with minimal supervision.
• Fluent English and solid German language skills for seamless interaction with the Hamburg-based team.

Preferred Experience and Skills

• Background in health, nutrition, or wellness product brands.
• Familiarity with the German D2C market or scaling brands across multiple international markets.
• Practical skills in Canva, CapCut, Figma, or AI-based creative tools.
• Basic understanding of media buying on Meta and Google platforms.

Benefits

• Significant creative autonomy in a flat hierarchy environment with open feedback culture and the chance to shape a growing company.
• Personal growth opportunities with tailored career development goals both professionally and personally.
• A supportive, hands-on team atmosphere promoting mutual assistance among colleagues.
• Modern office located in Hamburg-Winterhude near the scenic Mühlenkamp and Alster, with a relaxed dress code tailored to individual comfort.
• Essential perks including water, tea, coffee, shake flat rate, regular team events, and famous company parties.

Application Instructions

If this role excites you, please submit your resume. A cover letter is not mandatory but sharing a brief description of the last ad you created and what made you proud will be appreciated. We look forward to receiving your application.