Creative Producer for Female-Oriented Digital Product

About the Role

This position is for a Creative Producer focused on products targeted at female users, based in Kenya. The role offers the chance to influence the creative vision of digital platforms designed to foster meaningful online connections on a global scale.

In this role, you will spearhead creative testing strategies from initial concept to performance assessment by blending creativity, data insights, and modern AI technologies. A strong grasp of user behavior, digital ad trends, and scalable content creation is essential.

You will work collaboratively with designers, growth teams, and AI-based creative processes to develop campaigns that perform effectively. Your findings will shape product growth by pinpointing successful creative concepts and optimizing strategies accordingly.

Key Responsibilities

• Manage the entire creative testing system, setting hypotheses, decision-making criteria, thresholds for evaluation, and rules for optimization.
• Develop innovative creative hypotheses based on performance analysis, competitor insights, advertising trends, and learnings from related sectors like e-commerce, gaming, and dating.
• Prepare comprehensive briefs and coordinate with designers and AI content workflows to produce impactful creative materials.
• Collaborate with user acquisition teams to carry out creative tests and analyze their outcomes.
• Assess creative effectiveness through metrics such as hook rate, hold rate, installs per mille, click-through rate, cost per acquisition, return on ad spend, and user retention cohorts.
• Maintain a creative knowledge base to identify successful themes, messaging, and elements driving high performance.
• Deliver regular performance reports on creative assets and propose data-driven recommendations to enhance effectiveness.

Candidate Requirements

• Minimum two years of experience in creative strategy or performance roles within high-output creative environments such as e-commerce, gaming, or dating industries.
• Proficient with AI-based video and image production tools like Seedance, Runway, Veo, Kling, Midjourney, or HeyGen.
• Strong analytical skills with experience handling large datasets, dashboards, spreadsheets, and key performance metrics.
• Exceptional creative briefing abilities including defining hypotheses, references, needs, and production direction clearly.
• Deep understanding of digital advertising performance and best practices for creative optimization.
• Professional-level English communication skills focused on the US market.
• Experience with video editing software such as CapCut, Premiere, or After Effects is advantageous.

Employee Benefits

• Full-time remote position offering flexibility to work from any location.
• Competitive salary details disclosed during recruitment before joining.
• 28 calendar days of paid annual leave.
• 7 wellness days yearly for personal needs, rest, or recovery apart from sick leave.
• Referral bonuses up to $5,000 for successful candidate recommendations.
• 50% reimbursement for professional training, international conferences, and industry-related events.
• Corporate discounts on English language courses.
• Access to health benefits including up to $1,000 gross per year financial support for private medical insurance or health expenses for employees and close family where corporate insurance is unavailable.
• Support for workplace setup including office or coworking space equipment and reimbursement for home-office or coworking costs up to $1,000 gross every three years.
• Internal recognition programs allowing peer-recognized bonuses to be exchanged for merchandise, team events, and wellness activities.