Creative Director

About Cleo

Cleo is a profitable, fast-scaling fintech company with more than $300 million in ARR and growth above 2x year over year. Its mission is to redefine how people relate to money by putting an intelligent financial advisor in everyone’s pocket, regardless of income or background. The company looks for exceptional talent that combines strong craft with collaboration, and values people who want to help build something transformative while growing with the business.

Role Overview

The Creative Director will own the creative vision across Cleo, spanning brand identity, campaign thinking, and the performance creative used across paid channels each week. This is a senior, hands-on leadership role responsible for leading the creative studio, setting the quality bar for all output, and partnering closely with growth, brand, and product teams. The role reports to the CMO/VP Marketing and plays an important part in defining how the brand is experienced externally.

Brand Creative and Visual Identity

• Shape and continuously refine Cleo’s visual identity so it stays distinctive, consistent, and adaptable across markets and formats.
• Guide how the brand personality is expressed, including visual and tonal treatment of Roast Mode and other signature product moments.
• Create a flexible creative system that provides structure for the team while still allowing room for originality.

Paid Social and Performance Creative

• Own the creative strategy for paid social across platforms such as Meta and TikTok, with an emphasis on rapid testing and learning.
• Work closely with growth and performance marketing to interpret results, turn insights into creative ideas, and iterate quickly.
• Maintain a strong balance between creative excellence and the speed and volume required by performance-led channels.

Campaign Development and Production

• Lead campaigns from initial brief through concepting and production, ensuring each piece is strategically relevant and creatively strong.
• Develop a production approach that is efficient, scalable, and makes smart use of internal teams, agencies, and freelance support.
• Improve the briefing process so every project is tied to a clear business or marketing objective.

Creative Operations and Workflow

• Design the operating rhythms and workflows that let the creative team move quickly without lowering standards.
• Establish effective collaboration between creative, growth, brand, product, and external partners.
• Measure creative output and impact, using data to refine the process over time.

Candidate Profile

Cleos is seeking someone with experience leading creative work across both brand and performance, ideally someone who has helped build a creative function from an early or scrappy stage. Strong experience with paid social creative, especially on Meta and TikTok, is important, along with familiarity managing agencies and production partners in a way that drives both quality and accountability.

Working Style and Strengths

The ideal candidate combines big-picture creative thinking with operational discipline. They should be able to inspire a team, build practical workflows, and make strong strategic decisions from a brief. Comfort with data is important, as performance signals should inform creative choices without limiting originality. The role also requires someone who collaborates naturally across teams and influences without depending on formal authority.

Who You Are

• You have a clear, thoughtful perspective on high-quality creative and the skills to support it.
• You enjoy building new systems and teams rather than only managing established ones.
• You can uphold a high creative standard while keeping pace with a performance-driven business.
• You are straightforward, low-ego, and comfortable in a fast-changing environment.

Compensation and Work Setup

The package includes base pay plus equity, with reviews every six months aligned to quarterly OKR planning. Cleo is backed by Balderton and EQT Ventures. The US team works fully remotely, and the company also runs virtual social events plus an annual offsite in Europe with all expenses covered. The company emphasizes flexibility and supports employees in finding a healthy balance so they can do their best work.

Benefits

• Company-wide performance reviews every 6 months.
• Strong pay increases for top performers.
• Equity refreshes for employees who are promoted.
• 15 days of annual leave, plus 5 floating flexible days, public holidays, and one additional day for each year spent at Cleo.
• One extra day each year for learning and one extra day for volunteering.
• 401(k) matching.
• Medical, dental, and vision insurance.
• Generous parental leave.
• One month of paid sabbatical after 4 years at Cleo.
• Regular online and in-person social activities.
• OpenAI subscription covered by the company.
• Online mental health support through Spill.
• Additional benefits may also be available.

Inclusive Hiring

Cleo encourages applications from people of colour, LGBTQ+ candidates, people with disabilities, neurodivergent people, parents, carers, and applicants from lower socio-economic backgrounds. Candidates who need accommodations for their situation are invited to share that need.

Application Declaration

By applying, you confirm that the information provided is true and complete to the best of your knowledge. If applicable, you confirm that any prior employment with Cleo AI has been disclosed. You understand that false or incomplete information may lead to rejection, withdrawal of an offer, or termination of employment. You also agree that your personal data will be handled in line with Cleo AI’s Candidate Privacy Notice.