Country Manager, Australia & New Zealand (Maternity Cover)

About Yoto

Yoto offers a screen-free interactive audio platform designed specifically for children, featuring audio players free from microphones, cameras, and advertisements. Their extensive collection includes over 1,000 audio titles from renowned creators and publishers such as Disney, Marvel, Roald Dahl, and Universal Music, along with original productions like BrainBots. Yoto is recognized as one of the fastest-growing and most innovative private technology companies in the UK and Europe, with accolades from The Sunday Times, Financial Times, Fast Company, Bloomberg, and TIME Magazine. The company employs more than 200 people worldwide and is dedicated to enriching childhood experiences through sound.

Role Overview

The Country Manager for Australia and New Zealand will be responsible for leading and expanding Yoto’s footprint in these markets. This role involves setting strategic direction, managing commercial partnerships, and driving revenue growth to accelerate Yoto’s development in ANZ. The position requires close coordination with global teams and various internal departments to tailor marketing strategies, product availability, and local content to the specific needs of the ANZ market.

Key Responsibilities

• Manage the ANZ profit and loss statements, developing financial forecasts and budgets aimed at maximizing growth through pricing, marketing, promotions, and channel strategies.
• Lead end-to-end B2B partnership development, including identifying potential partners, conducting negotiations, formalizing contracts, and overseeing account operations such as orders, stock management, invoicing, and third-party logistics coordination.
• Collaborate with local and global marketing teams to define and implement market strategies, ensuring timely and culturally relevant campaign execution across PR, social media, and retention marketing.
• Oversee Yoto’s market presence by guiding content localization, managing event participation, and working with operations and supply chain teams to guarantee smooth product delivery and inventory management.
• Serve as the regional expert by analyzing market trends, consumer behaviors, and competition to inform global strategy and maintaining key relationships with stakeholders and clients.
• Drive cross-departmental initiatives to support product launches and marketing campaigns, providing accurate sales forecasts and monitoring channel performance.

Required Qualifications and Experience

• Proven background in a senior leadership or country management role, preferably within a fast-growing startup or scale-up.
• Documented success in creating and implementing business and marketing plans tailored to the Australian market, including expertise in B2B, eCommerce, and marketing fields.
• Strong financial skills with experience managing budgets, P&L statements, and making decisions grounded in data analysis.
• Extensive experience managing the full life cycle of B2B partnerships and trade marketing activities.
• Exceptional interpersonal and leadership abilities with experience collaborating across multifunctional and international teams independently.
• Expertise in negotiation and partnership building across brands, retailers, publishers, and content producers.

Preferred but Not Mandatory

• Experience in content localization or coordination with supply chain and operations in customer-facing roles.
• A personal interest in audio technology, children’s education, or family-focused consumer technology products.

Compensation and Benefits

• Competitive annual salary range of 180000 to 200000 AUD, depending on experience.
• Hybrid work arrangement based in Sydney with an expectation to work onsite one day per week.
• 11.5% superannuation contribution and comprehensive Group Life & Disability insurance covering up to 50000 AUD with Allianz.
• Health insurance including Bronze level single coverage.
• 25 days annual leave plus public holidays, an additional birthday leave, and incremental leave days for long-term service up to five extra days.
• Eligibility for up to three months unpaid sabbatical after four years of employment.
• Family-friendly leave options, including carer’s leave.
• Up to two volunteer days per year and a professional development book allowance of 100 AUD annually.
• A complimentary Yoto player and starter audio card pack, plus invitations to global team events like YotoFest.

Diversity and Inclusion

Yoto embraces a culture of inclusivity and diversity, striving to build a workplace where all employees feel valued and supported regardless of their background. The company fosters ongoing dialogue through bi-monthly forums and commits to equality in hiring and professional growth. They celebrate diverse voices and incorporate multicultural content to reflect this commitment.