Corporate Sales Specialist - B2B New Business Development

About Optimal Media Solutions

Optimal Media Solutions serves as the branded content and commercial publishing sector of the Times of India Group. We create and market premium editorial content, co-branded special editions, sponsor-supported thought leadership reports, institutional summits, and content-driven events. Our clientele primarily includes corporate entities from key Indian sectors such as Infrastructure, Energy, Technology, and Manufacturing.

Role Overview

This position centers on entirely new business acquisition, focusing on selling co-branded editorial products and event sponsorships to high-level marketing and business leaders within target industries.

Key Products To Be Marketed

• Co-branded special issues featured in Economic Times and Times of India aligned with significant national themes and sector narratives.
• Institutional summits and leadership forums co-organized with industry associations and government bodies, offered as multi-sponsor opportunities.
• Sponsored content such as research, white papers, perception studies, and analytical editorial reports tailored for CMOs and communication executives.
• Comprehensive editorial-event packages integrating print, digital, and live event platforms into unified branded offerings.

Primary Responsibilities

• Create and maintain a target list of prospective corporate clients, mapping key decision-makers and initiating first contact using cold outreach and direct engagements.
• Conduct systematic outreach campaigns through phone, email, and face-to-face meetings to cultivate new business leads.
• Develop tailored proposals positioning Optimal Media Solutions as a strategic partner for corporate editorial needs.
• Independently lead negotiations and close deals, managing the end-to-end sales process from initial conversation to contract signing.
• Collaborate closely with editorial, creative, and digital teams internally to develop proposals that are both commercially viable and editorially sound.
• Maintain disciplined sales pipeline management, including accurate forecasting, consistent reporting, and proactive prospect re-evaluation.

Candidate Profile and Criteria

• Proven experience in originating cold B2B sales leads and successfully closing deals independently with corporate clients.
• History of selling high-value conceptual products, event sponsorships, editorial content solutions, research subscriptions, or knowledge-based offerings.
• Well-established access and relationships with marketing and communications leaders in at least two priority sectors such as Infrastructure, Energy, Technology, or Manufacturing.
• 10 to 12 years of relevant business development and sales experience.
• Postgraduate qualification such as MBA is preferred.

Location and Contact

Position based in Mumbai, Maharashtra, India.