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Corporate Marketing Executive
Aurelia Pharmacy Private Limited
Kolkata, West Bengal, India · Full Time
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- Experience
- 4–7 yrs
- Salary
- INR 12,000 – INR 63,000 / month
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Education
- MBA or Bachelor’s degree in Marketing or related field
- Resume
- Required to apply
Where you'll work
Job description
About Aurelia Diagnostics
Aurelia Diagnostics is a reputable diagnostic center offering services in pathology, radiology, and health checkups. We aim to expand our brand presence, increase patient intake, and improve market position with a dedicated Marketing Executive.
Key Responsibilities
- Formulate and implement wide-ranging marketing strategies to enhance patient inflow and elevate brand awareness.
- Lead and develop the marketing team, including executives and field staff, ensuring alignment with business goals.
- Establish and maintain partnerships with doctors, clinics, hospitals, and corporates for referral generation and collaborations.
- Oversee digital marketing channels such as Google Business Profile, social media, SEO, and reputation management online.
- Organize health camps, awareness programs, and promotional events to engage the community.
- Monitor market trends, assess competitor strategies, and gather patient feedback to improve marketing approaches.
- Manage marketing budgets prudently to achieve cost-efficient campaign delivery.
- Collaborate with creative teams for the development of marketing collateral including banners, flyers, and social media content.
- Analyze and report key performance indicators like lead generation, conversion ratios, and return on investment to senior leadership.
- Create corporate wellness plans and develop B2B partnerships focusing on bulk health checkups.
Requirements
- MBA or Bachelor's degree in Marketing, Business Administration, or a related field.
- 4 to 7 years of marketing experience, preferably in healthcare, diagnostic, or pharmaceutical sectors.
- Proven leadership and team management capabilities.
- Strong communication, negotiation, and relationship management skills.
- Familiarity with digital marketing tools such as Google My Business, social media platforms, and basic analytics.
- Excellent analytical thinking and strategic planning skills.
- Ability to work independently and perform under pressure to deliver results.
Preferred Skills and Experience
- Network within healthcare providers such as doctors, hospitals, and clinics.
- Prior experience managing marketing teams.
- Understanding of local market characteristics.
- Proficiency in Bengali, Hindi, and English languages.
Compensation and Additional Information
The monthly salary ranges from ₹12,000 to ₹63,000 with performance-based incentives.
Location: 261 Chittaranjan Avenue, Kolkata 700006
Job Type: Full-time