Corporate Marketing Executive

About Aurelia Diagnostics

Aurelia Diagnostics is a reputable diagnostic center offering services in pathology, radiology, and health checkups. We aim to expand our brand presence, increase patient intake, and improve market position with a dedicated Marketing Executive.

Key Responsibilities

• Formulate and implement wide-ranging marketing strategies to enhance patient inflow and elevate brand awareness.
• Lead and develop the marketing team, including executives and field staff, ensuring alignment with business goals.
• Establish and maintain partnerships with doctors, clinics, hospitals, and corporates for referral generation and collaborations.
• Oversee digital marketing channels such as Google Business Profile, social media, SEO, and reputation management online.
• Organize health camps, awareness programs, and promotional events to engage the community.
• Monitor market trends, assess competitor strategies, and gather patient feedback to improve marketing approaches.
• Manage marketing budgets prudently to achieve cost-efficient campaign delivery.
• Collaborate with creative teams for the development of marketing collateral including banners, flyers, and social media content.
• Analyze and report key performance indicators like lead generation, conversion ratios, and return on investment to senior leadership.
• Create corporate wellness plans and develop B2B partnerships focusing on bulk health checkups.

Requirements

• MBA or Bachelor's degree in Marketing, Business Administration, or a related field.
• 4 to 7 years of marketing experience, preferably in healthcare, diagnostic, or pharmaceutical sectors.
• Proven leadership and team management capabilities.
• Strong communication, negotiation, and relationship management skills.
• Familiarity with digital marketing tools such as Google My Business, social media platforms, and basic analytics.
• Excellent analytical thinking and strategic planning skills.
• Ability to work independently and perform under pressure to deliver results.

Preferred Skills and Experience

• Network within healthcare providers such as doctors, hospitals, and clinics.
• Prior experience managing marketing teams.
• Understanding of local market characteristics.
• Proficiency in Bengali, Hindi, and English languages.

Compensation and Additional Information

The monthly salary ranges from ₹12,000 to ₹63,000 with performance-based incentives.

Location: 261 Chittaranjan Avenue, Kolkata 700006

Job Type: Full-time