Coordinator, Brand Marketing (m/w/d)

About the Role

Based in Munich, Germany, you will assume a pivotal role as a Digital Demand Manager focusing on the DACH region. You'll be responsible for driving demand generation by strategizing, executing, and refining integrated B2B marketing efforts tied to the Myfactory and Proffix business units. Your tasks will include digital campaigns, webinars, events, and tailored content initiatives.

Key Responsibilities

• Develop and implement B2B demand generation campaigns such as webinars and events specific to Myfactory and Proffix within the DACH territory.
• Create and customize campaign content that engages targeted audiences across diverse marketing channels.
• Track, evaluate, and report on campaign results to maximize pipeline contributions.
• Work in close partnership with Business Development Representatives and Sales teams located in the DACH region.
• Drive proactive optimization of campaign configurations to enhance effectiveness.

Requirements and Qualifications

• More than five years of professional experience in performance marketing, demand generation, or campaign management roles.
• Thorough understanding of B2B demand generation models, including digital campaigns, webinars, and event coordination.
• Practical knowledge using marketing automation tools like HubSpot.
• Excellent communication abilities with a proven track record of cross-functional collaboration.
• Fluency in both written and spoken German and English.
• Readiness to travel occasionally to various regional offices and participate in events.