Content Production Manager

Role overview

H&M is hiring a Content Production Manager to shape and adapt marketing and in-store communication assets, working with media and production partners to deliver polished, on-brand materials. In this position, you will help keep store communications effective by coordinating asset production, digital content requirements, and feedback from store teams.

This is an on-site position based at H&M’s Toronto Support Office and reports to the Marketing Manager.

Key responsibilities

• Plan, manage, and coordinate the adaptation and rollout of globally initiated campaigns across media and in-store communication touchpoints, making sure they support brand and campaign objectives.
• For local tactical initiatives, organize and oversee asset creation or localization across multiple channels in line with the local marketing calendar.
• Stay closely aligned with the local day-to-day plan so you can anticipate asset requirements for paid media and store communications, while remaining current on global channel playbooks, media formats, and store formats.
• Maintain a strong understanding of global store communication strategy, including placement and execution standards.
• Work in partnership with Media Leads, media agencies, production teams, and vendors to brief, monitor, and approve asset production and adaptation.
• Serve as the primary contact for media agencies on formats, campaign materials, and asset specifications.
• Coordinate the production of store communication materials in collaboration with Store Visual teams.
• Brief the Store Visual team on POS plans and campaign quantities, feed requirements for local digital-screen content into production, and gather in-store feedback on communications and asset allocation for sharing with stakeholders.

Requirements

• A degree in Marketing, Media, Production Management, or equivalent practical experience.
• Solid knowledge of paid media formats such as TV, OOH, OLV, display, social, and print.
• Working knowledge of retail store communication formats and production processes.
• Strong organizational abilities with a sharp eye for detail.
• Good analytical thinking and problem-solving skills.
• Fluent English communication skills; additional languages are considered an advantage.
• At least 3 to 5 years of experience in marketing, content production, or media roles, either on the agency side or client side.
• Experience in fashion retail or a similar environment.

Additional information

This role is classified as salaried and exempt.

The posted compensation for this position is CAD 97,200. The employer states that this range has been assessed in good faith for the role and location at the time of posting, but the final offer may be above or below that amount depending on candidate qualifications. The range may also change in the future.

This posting summarizes the main responsibilities and requirements and is not exhaustive; other duties may be assigned at the company’s discretion.

Why work here

• H&M supports colleagues from a wide range of backgrounds, including race, ethnicity, gender, age, religion, sexual orientation, and disability.
• The company is guided by seven values that have shaped its success for more than 75 years.
• Employees can connect through Colleague Resource Groups for community and networking opportunities.
• The workplace culture encourages authenticity and inclusion.
• Team members gain access to a broad global talent community with room for career growth.
• An employee discount is available at H&M, & Other Stories, and COS.