Content Creator & Social Media Coordinator

About the Company

Legacy Apparel Solutions LLC, doing business as Lane Seven Apparel, is a fast-growing wholesale clothing business that supplies premium blank apparel to entrepreneurs, companies, and online sellers. The company operates from Irwindale, California, and is focused on bringing fresh energy and innovation to a traditionally slow-moving wholesale apparel market.

Position Overview

The Content Creator & Social Media Coordinator will own the day-to-day execution of the brand’s social channels while developing engaging, on-brand content that supports audience growth and marketing goals. This is a very hands-on role that combines creative production, planning, coordination, and results tracking to strengthen brand visibility, creator partnerships, and campaign performance.

Key Responsibilities

• Represent the company in a polished and professional manner at all times.
• Plan, update, and manage the content calendar for Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Prepare, publish, and fine-tune content across all active platforms.
• Handle daily social activity, including Instagram Stories and timely real-time updates.
• Review and reply to comments and direct messages in a prompt, brand-appropriate voice.
• Keep the brand’s voice, visual style, and tone consistent across every channel.
• Monitor social performance data and share recurring insights and recommendations.
• Keep up with platform changes, emerging trends, and current best practices.
• Capture and edit photo and video assets in the office, warehouse, and at company events.
• Create content with customers and partners across the Los Angeles area.
• Produce and edit short-form, UGC-style videos that reflect trends and campaign direction.
• Turn marketing initiatives into social-first creative that is engaging and easy to share.
• Keep an organized archive of content assets for future use.
• Help manage influencer and affiliate efforts, including Shopify Collabs, Billo, and other partnerships.
• Support outreach to creators who fit the brand.
• Coordinate product seeding for launches and campaign activity.
• Track creator deliverables and deadlines.
• Assist with reporting on campaign and creator results.
• Support general marketing and administrative tasks as needed.

Requirements

• At least 2 years of experience in social media management, content creation, or both.
• Solid knowledge of social platforms, trends, and current best practices.
• Hands-on experience creating content; photo and video editing ability is preferred.
• Exposure to influencer or UGC platforms is beneficial.
• Comfort using tools such as Canva, Adobe Creative Suite, or similar software.
• Strong planning and time-management abilities.
• Excellent written and spoken communication skills.
• High attention to detail with the ability to juggle several projects at once.
• Capability to work efficiently in a fast-paced environment and switch priorities quickly.
• Analytical thinking and the ability to interpret performance metrics and data.
• Background in fashion, apparel, or e-commerce is an advantage.
• Ability to stand and walk for extended periods during shoots, events, and warehouse work.
• Comfort lifting and carrying up to 25 lbs, including samples, boxes, and basic production equipment.
• Willingness to work in both office and warehouse settings with changing temperatures and noise levels.
• Frequent use of computers, cameras, and mobile devices, plus the ability to bend, reach, and move around the workspace to capture content.

Work Environment

This is a hybrid role with at least two days each week in the office, plus additional on-site time when needed for content production, meetings, and events. The position also involves regular travel within the Los Angeles area for on-location shoots, customer engagement, and creator collaborations. The work setting is collaborative, fast-moving, and requires flexibility, adaptability, and responsiveness to shifting content priorities.

Additional Information

The role reports to the Marketing Director. There are no direct reports or supervisory responsibilities for this position.

Industry: Wholesale Distribution Apparel.