Content Creator - Social Media (All Genders)

Overview

Join mammaly, a fast-growing premium brand focused on dog supplements, dedicated to enhancing the health and happiness of dogs and their owners. We are searching for a passionate individual who can translate this enthusiasm into captivating social media content across platforms like Instagram and TikTok, helping us connect deeply with dog lovers and expand our community.

Key Duties

• Plan and manage the editorial calendar for all social media channels targeting clear objectives related to reach, engagement, and brand visibility.
• Create and edit diverse content formats independently including videos (e.g., Reels, TikToks), photographs, and graphic designs.
• Identify emerging trends early and adapt them thoughtfully to fit mammaly’s brand narrative, not simply replicating but reinterpreting.
• Engage actively with the community by responding to comments, messages, incorporating user-generated content, and maintaining dialog with the audience.
• Design and support video-driven campaigns with high engagement potential.
• Conduct interviews with founders and external guests to craft authentic and compelling stories.
• Assist in the preparation, editing, and quality control of the company podcast including speaker coordination.
• Analyze social content performance regularly focusing on metrics such as reach, engagement rates, and follower growth, using data-driven insights to optimize content strategy.

Candidate Profile

• At least two years of professional experience in social media and content creation, preferably within direct-to-consumer, FMCG, or lifestyle sectors; alternatively, a completed degree or training in media, communication, or marketing supplemented with relevant practical experience.
• In-depth knowledge of major social media platforms, including algorithms, content formats, and best practices beyond user-level understanding.
• Fluency in written and spoken German (native or C2 level) and English (minimum B2).
• Self-motivated, organized, and goal-oriented working style combined with strong team collaboration and communication skills.
• Proficient in common tools for video editing, image processing, and content scheduling.
• A deep affection for dogs and high enthusiasm for the role.
• Owning a dog who can participate in content creation is a plus.

Benefits and Working Conditions

• Flexible work schedule with the sole requirement of maintaining effective team collaboration and meeting shared objectives.
• Complete home office setup support, with options for high-end Mac or Windows equipment.
• Choice to work remotely or from the cozy Berlin office stocked with complimentary coffee, tea, snacks, fresh fruit, and breakfast cereals.
• Opportunity to contribute meaningful work towards improving animal health, supporting a mission-driven company that values social and ecological responsibility.
• Employee perks include a 75% discount on purchases up to 100 EUR monthly, along with standard benefits like company pension scheme and health insurance benefits.

Company Background

Founded in 2020, mammaly is a leading pet supplement startup in Germany, devoted to developing premium products that support long and healthy lives for dogs. We uphold high social and environmental standards and attained B Corp certification in 2023, reaffirming our commitment to animal welfare.

Additional Information

The role is full-time (40 hours) based in Germany, with the option of hybrid working in Berlin or fully remote from anywhere within Germany. Applicants should submit an introductory video along with their application to showcase relevant experience and motivation for advancing mammaly's social media presence.