Content & Communications Specialist

About Ministry of Awesome

Ministry of Awesome (MoA) is dedicated to expanding New Zealand's innovation economy by empowering driven entrepreneurs to develop globally impactful businesses. Through initiatives such as the Founder Catalyst programme, Startup Aotearoa platform, Electrify Aotearoa, and a nationwide community network, MoA supports startups at every stage from concept through to investment and growth. They create connections between founders and essential resources including knowledge, mentoring, investors, and opportunities to build sustainable, high-growth companies that benefit people, the planet, and New Zealand's future.

MoA collaborates with founders, investors, government bodies, corporates, universities, and various startup support systems to enhance the innovation ecosystem and increase chances of success for entrepreneurs throughout New Zealand.

Role Overview

As a Content & Communications Specialist, your main responsibility will be narrating the stories that highlight New Zealand's entrepreneurial talent and innovation landscape. You will work closely with the Marketing Manager to craft engaging content for digital channels, emails, social media, and websites, supporting integrated marketing efforts across MoA's programmes such as Founder Catalyst, Startup Aotearoa, and Electrify Aotearoa.

You will manage the entire content lifecycle—from interviewing founders and writing captivating stories to designing visuals, publishing across different platforms, and analyzing data to optimize audience connection.

This role is hands-on and versatile, requiring skills in storytelling, HubSpot email campaign building, website updates, social media asset creation, presentation development, and managing multi-channel content coordination.

Success Metrics

Performance in this position is gauged by the caliber and consistency of storytelling, increased audience engagement, effectiveness of marketing campaigns, and growth in MoA's programmes, community presence, and reputation.

Candidate Profile

• Creative communicator passionate about transforming ideas and founder experiences into compelling narratives.
• Excellent writing, editing, and interviewing skills to reveal unique insights and stories.
• Comfortable designing visual assets, marketing materials, website content, and delivering messages across various digital channels.
• Proficient in marketing platforms and digital tools, especially HubSpot, to build campaigns and publish communications linking audiences with opportunities.
• Highly organised with strong attention to detail, capable of managing multiple projects and deadlines while maintaining quality.
• Enjoys collaboration with founders, programme teams, partners, and wider ecosystem to amplify impact through storytelling.
• Deep passion for entrepreneurship and enthusiasm for showcasing New Zealand’s innovative founders.

Why Work with Ministry of Awesome?

• Opportunity to tell the stories of New Zealand's most ambitious entrepreneurs.
• Engagement with a leading innovation community alongside entrepreneurs, investors, government agencies, and ecosystem partners.
• Chance to develop a wide array of marketing skills in storytelling, digital campaigns, design, events, and marketing technology.
• Work creating meaningful impact within a dynamic and fast-paced environment.
• Use your creativity to contribute to shaping the future of entrepreneurship in Aotearoa.