Content and Social Media Manager

Role Overview

We seek a strategic and highly organized content marketing professional to lead and manage our organic content across social media channels, editorial outputs, and executive thought leadership. This role involves hands-on work to devise strategy, implement actionable content calendars, and oversee the entire content lifecycle from ideation through production and publication.

Role Responsibilities

• Develop and implement content and social media strategies across platforms like Instagram, LinkedIn, TikTok, and others.
• Create original content by writing briefs, developing compelling hooks, and converting trends into brand-aligned material informed by data.
• Manage relationships with vendors and coordinate cross-functional teams including designers, creators, and writers to meet deadlines.
• Plan, create, and manage a comprehensive content calendar and posting schedule for all channels.
• Conduct community management by responding to comments and direct messages, handling feedback professionally.
• Maintain a consistent brand voice that is sharp, intelligent, and humorous, adapting tone appropriately for each platform.
• Continuously stay informed about platform-specific trends and nuances to optimize content and strategy.
• Collaborate with the Senior Marketing Manager on messaging, campaigns, and consistent brand voice execution.
• Gain and apply knowledge of real estate market trends by utilizing data from our proprietary tool, TrueTracts.
• Write, edit, and schedule blog content, including home-selling guides and market insights, aligning with social campaigns.
• Maintain an editorial calendar ensuring blog topics align with social promotions.
• Optimize blog posts for SEO, including keyword integration, meta descriptions, and internal linking strategies.
• Repurpose content between blog and social posts to reinforce messaging across channels.
• Monitor, analyze, and report on content performance and web traffic to identify continuous improvement opportunities.

Qualifications

• Minimum 5 years of experience managing content for brands or companies; experience in real estate or proptech is advantageous.
• Excellent writing skills for long-form content and social media copy; technical writing experience is a plus.
• Proficiency using AI tools to speed up content creation without compromising quality.
• Good visual and design sensibility with familiarity in tools like Canva, Adobe, or equivalents.
• Comfortable leveraging analytics platforms and reporting performance metrics.
• Experience professionally managing public comments and reviews.
• Self-motivated, capable of working independently in a fully remote environment.

Compensation and Equal Opportunity

The position offers an annual salary ranging from $90,000 to $100,000. True Footage is committed to equal employment opportunity and prohibits discrimination based on race, gender, age, religion, disability, sexual orientation, military status, or any other protected characteristic.

Company Background

True Footage is revolutionizing the real estate sector through its brand Kelley Blue Book Homes, aiming to empower homeowners with trustworthy data to confidently navigate their selling process. The Content Manager role will represent both True Footage and Kelley Blue Book Homes, targeting sellers, agents, and buyers.